Conversion rate

Conversion rate is the percentage of visitors or potential customers taking a desired action, like making a purchase or subscribing.

This metric essentially checks if visitors, intrigued by the content or offerings, go beyond mere exploration and take the additional step of subscribing through the provided form. This key indicator directly reflects the efficacy of marketing and sales efforts, shedding light on the level of engagement and interest generated by the landing page or website

A high conversion rate indicates that a business is successfully persuading visitors to take the desired action, leading to increased revenue and business growth. On the other hand, a low conversion rate suggests that there may be issues with the website’s design, user experience, messaging, or targeting strategies that need to be addressed.

For example, the conversion rate is calculated by dividing the number of desired actions (conversions) by the total number of visitors or leads and then multiplying the result by 100 to express it as a percentage.

Improving conversion rates often involves implementing various optimization techniques. This can include conducting A/B testing to compare different versions of a webpage or marketing campaign, optimizing website design and navigation to enhance user experience, creating compelling and persuasive content, and targeting the right audience through effective marketing channels.

It is important for businesses to regularly monitor and analyze their conversion rates to identify areas for improvement and optimize their marketing strategies.

Check the GetResponse email marketing benchmarks.