Conversion rate optimization

Conversion rate optimization (CRO) is the practice of improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form, through strategic testing and optimization of various elements on a website.

CRO involves analyzing user behavior, conducting tests, and making data-driven changes to improve the overall user experience and encourage desired actions. This can include optimizing website design, layout, content, calls-to-action, forms, and other elements that impact user engagement and conversion rates.

The first step in CRO is to understand the target audience and their preferences. This involves collecting and analyzing data about user behavior, such as website traffic sources, page views, bounce rates, and conversion rates. By understanding how users navigate through the website and where they drop off in the conversion funnel, businesses can identify areas for improvement.

Once the data has been collected, CRO experts use various tools and techniques to test different elements of the website. A/B testing is a common method used in CRO, where two or more versions of a webpage are compared to determine which one performs better in terms of conversions. Other testing methods include multivariate testing, heatmaps, and user feedback surveys.