CTR stands for Click-Through Rate. It is a metric that measures the percentage of people who click on a specific link or advertisement, out of the total number of people who view it. It helps gauge the effectiveness and engagement of digital marketing campaigns.

Monitoring CTR is essential for marketers to gain insights into the relevance and appeal of their messaging, allowing adjustments to optimize content, design, or targeting.

Calculated by dividing the number of clicks on a link or ad by the total number of impressions, CTR is expressed as a percentage, offering a quantifiable measure of campaign success in terms of audience engagement.

Variations in CTR across different channels and campaigns provide valuable data for strategic optimization, enabling marketers to allocate resources efficiently and prioritize platforms with higher click-through rates.

Explore practical tips for boosting email click-through rates on our blog: 10 Easy Ways to Increase Email Click Rates.