Ad extensions

Ad extensions are additional pieces of information that can be added to online advertisements, providing more details and options for users. They enhance the visibility and effectiveness of ads by including features like call buttons, additional links, location information, and more.

These extensions can appear alongside text-based ads in search engine results or on other advertising platforms. They typically include clickable links, phone numbers, locations, or additional text snippets that expand the ad’s content. Ad extensions aim to provide users with more options and relevant information, ultimately increasing the likelihood of them clicking on the ad and taking the desired action.

There are several types of ad extensions available, each serving a specific purpose. Sitelink extensions allow advertisers to include additional links within their ad, directing users to specific pages on their website. Call extensions display a business’s phone number, allowing users to call directly from the ad. Location extensions show the business’s address and map, making it easier for local customers to find and visit the physical store. Other types of extensions include callout extensions (highlighting unique selling points), structured snippets (showcasing specific aspects of products or services), and review extensions (displaying positive reviews or ratings).

By utilizing ad extensions, businesses can increase their ad visibility and provide more relevant and useful information to potential customers. This can lead to higher click-through rates, improved conversion rates, and ultimately, a better return on investment for their advertising efforts.

If you would like to learn more about those extensions, we have prepared a special blog post that answers all of the questions you might have. Additionally, we have prepared a guide on how you can create Google ads in GetResponse.