Customer Journey

Guide your customers from signup to sale

Map the entire customer journey

By creating a customer journey map, you can easily guide your contacts through the sales funnel. Build simple yet powerful marketing automation workflows with conditions, actions, and filters to design the entire customer experience.

Track customer behavior in different scenarios, and get a real-time view of their needs and wishes, at each stage of the journey.

Top of the funnel:
attract your audience

Lead generation tools like web forms, webinars, and landing pages are a great way to attract your target audience – and keep adding potential customers to your sales pipeline.

Middle of the funnel:
nurture relationships

It’s important to explain the idea behind your product and showcase its benefits to your audience. You can collect data and use the insights to personalize future communication. So your prospects have all the information they need to make the best buying decision.

Bottom of the funnel:
incentivize purchases

By tracking user engagement and behavior on your website, you can incentivize the conversion at the perfect moment, and quickly turn prospects into happy customers.

View and organize your entire sales process with custom CRM pipelines. Use them to track every lead and action from one place – and close more deals.

Automate your sales funnel

Marketing automation workflows show you clear visual communication patterns with your contacts. Better yet, they’re triggered automatically when a condition is met. So you don’t have to do a thing.

With workflows, you’re able to collect valuable contact data at various touch points. Then strategically use the insights to craft relevant messages.

Track and analyze user behavior, and set rules that lead prospects straight to a purchase. Plus, test and optimize the easiest route to turn a curious lead into a loyal customer.

Integrate your marketing and sales

Marketing automation workflows give you greater insights into your audience. So you can map the entire customer experience, define your KPIs, and test different ways to hit your business goals.

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