GetResponse features give me confidence that one area of my business is handled. I just need to follow the basic steps that I know to follow, I get help when I need it and it’s just handled. And I cannot say that about every area of my business, but this part is handled!Meriah Kruse
Meriah Kruse is the founder of Life Force Marketing, a company that coaches small businesses involved in bettering the lives of others. Her clients include wellness centers, small community colleges, and other businesses that offer the “livelihood of the heart.”
Meriah has owned several different businesses, which have taught her all she knows about online marketing. Having worked in diverse areas like dance movement therapy, cultural programming, adventure travel, designing greeting cards, and more, Meriah has broad marketing experience and knowledge. She has studied internet marketing for 10 years now.
GetResponse optimizes her internet marketing by getting the right message out to the right people and at the right times.
A solopreneur’s partner
Internet marketing has about a thousand moving parts, and eventually you realize you have to learn about every single one of those parts, and then figure out how those parts work together. And amidst all of that, you must make all these decisions about your target audience, what is the message to reach your target audience, what kind of offers you want to make, and what you actually want to be doing – in terms of what you’re going to monetize and how.Meriah Kruse
Before GetResponse, Meriah found internet marketing to be endless and exhausting.
But now, it no longer seems endless! I feel like I know what the moving parts are, I know quite a bit about them, and I know who to go to when I don’t.Meriah Kruse
Having spent valuable time with GetResponse’s support team, she’s been able to learn the platform extensively and solve several problems. Despite having coaches and other resources, Meriah found herself turning to people at GetResponse the most. She felt they were extremely helpful, quick to reply, and exceptionally good at what they do and what they know.
I have to be able to get a quick answer. A primary reason I’ve stayed with GetResponse is the tech support!Meriah Kruse
While Meriah loves the advanced marketing tools and features on GetResponse, the main reason she not only chooses but also recommends GetResponse is its people.
Any online company that thinks their wizardry is the only thing that counts is sorely missing the point. You have to have good people and those people have to be accessible to the clients and users. If they’re not, it’s a real negative.Meriah Kruse
Beyond the basics
Meriah uses lead magnets to attract new subscribers and bring them onto her mailing list. With GetResponse, she runs several different lead generation campaigns simultaneously and manages five separate mailing lists.
Meriah utilizes autoresponders to not only welcome new customers but also send follow-up and other nurturing emails. She schedules and sequences her incentive emails (for example, a free pdf), reminders, and other newsletters to be sent out automatically. Through automated flows, she builds what marketers call a “ladder” of products that start from free incentives, move onto inexpensive products, and eventually to the more expensive programs she offers.
These are called nurturing emails. It doesn’t matter what you call them, but what I am starting to understand is that every time I do a lead magnet, it has to eventually lead to something I’m going to sell.Meriah Kruse
By sending automated emails at specific times or events, Meriah gets more opens and higher sales conversions. GetResponse has allowed her to stay constantly and continuously connected with her audience and nurture her list, without spending long hours on this tedious task. It has given her the time to focus on other aspects of her business, without worrying about nurturing her list.
Meriah uses several other email marketing features like the email creator, email analytics, live tracking email opens, list management, and more.
You put this work into them, your heart and soul are going out there. You want them to have the highest possible chance of showing up in someone’s inbox.Meriah Kruse
As Meriah promotes her business online through email marketing, it is essential that her emails are creative, engaging, and reach her target audience. Meriah can choose from a selection of ready-made templates to make beautiful marketing campaigns. With GetResponse, she can also save and store her designs to be edited and reused.
It gives me confidence. It feels like a partner. When you’re a solopreneur or small business, you don’t have to have a big staff to manage all your stuff. And one thing you have to get right is that you have to take care of your email list. It’s so imperative and you can’t screw up!Meriah Kruse
Tools used to get results
Autoresponders – Introduce, follow-up, communicate and connect with your audience automatically. Setting up prescheduled and sequenced emails on a particular time saves time and energy, and results in high open rates.
Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
Lead Magnet Funnels – All the tools and necessary steps connected to turn manual, ineffective list building tactics into automated, high-converting lead generation campaigns.
List Building – Use landing pages or forms featuring lead magnets to collect customers information. You can save and divide customer data into separate lists for updates, promotions, and other business uses.