Revenue increased by more than 100% through automation

After switching to GetResponse, Ken Furukawa increased his revenue by more than 100% by using automation flows as his main messaging and contact management tool.

6-8
months

>100%
revenue

Ken Furukawa is an affiliate marketer, podcaster, and a success coach whose main mission is to teach people what they need to know about getting started with their online businesses.

“You have to trust that the service that you’re with is going to be reliable, that they have your back. GetResponse has my back. That’s the reason why I’m with GetResponse and I trust the service and the support that I get. And I’ve never been let down.”

Ken Furukawa

How does GetResponse help your business?

When I get someone to sign up on my list, it’s critical for me to onboard them quickly, to build trust and a relationship with them. And, then to slowly start incorporating some promotions. With GetResponse, I can set up an automation workflow very, very easily. I can set up a welcome sequence. I can tag and segment people depending on how they interact with my content, with my emails, and then I can move them down, separate workflows, depending on what they do.

Sometimes people opt in to my list and, they’re not active in engaging with my emails. In such cases, I can score them as they go through my entire workflow. And if I find that they’re not highly engaged, then I can either move them to another list where I can start building up that relationship with them again, or I can remove them from the list altogether.”

“All I have to do is really set up these workflows, which doesn’t take a whole lot of time to do. And once I turn them on, I flip that switch and people start pouring in. That’s when GetResponse handles the rest for me.

Automation workflow
Automation workflow

“They are super handy. I can drill down and just see the message open rates. I can see the click‑throughs. I can see who’s actually clicked them. And I just love doing that! It gives me a really good insight into the minds of my customers. It’s a very powerful feature that I think most people probably don’t even look at.”

“If you are serious about growing your business, you have to take check the reports. You have to go in there, check it out, see how your emails are doing, see how the open rates are and, adjust your campaigns from there.”

Reports
Email reports

“I have people from all over the world on my email list. So, having the ability to use the feature where I can send my messages based on the time my contacts are most likely to open my emails is something very powerful as well. Because it’s all about getting that message out there and having your customer open it up and read your message.”

Perfect timing
Perfect timing


Are you satisfied with GetResponse?

“Yes, because GetResponse takes care of its customers. I don’t feel like I’m some random customer. The Customer Success team is one of the reasons why I’m a loyal customer of GetResponse. With a chat service available 24/7, I can ask for help whenever I need it. I literally ask, Can I do this with this? Or, How can I do it? And the support team will walk me through the process. Sometimes they even do video clips and show me how to do what I asked.”

Can you increase your revenue with GetResponse?

“In terms of revenue generated with GetResponse versus other platforms, that would be a 100% more. Once I joined GetResponse, that’s when things started to really take off.”

What advice would you give to entrepreneurs or companies that want to succeed in the field of online marketing?

“When deciding on which tools to use, you have to look at the longterm viability of your business. Do you want to have a tool or a platform that is going to be a partner with you? That’s going to help you grow your business? Or are you OK with just bootstrapping it, trying to fix things on your own, crossing your fingers and hoping for the best? You got to invest in your tools. And I’m talking about GetResponse.”

Tools used to get results

  • Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time. 

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.

Benefits for customers

  • 24/7 customer support

    Ask a question or solve an issue at any time via the 24-hour live chat available in eight languages.

  • Automated emails

    Consistency is one of the keys to success in business. Automation in emails includes scheduling and other features that are time-saving, efficient, and effective.

  • Complete online marketing solution

    A multifunction solution that seamlessly combines several tools in one platform to save you time and achieve your goals.

  • Engaging customers

    Send targeted content to select lists of subscribers for higher clicks, opens, website visits and sales conversions, and overall higher engagement.

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