The key to your blogging success is based on building solid relationships with your audience. However, many bloggers make major mistakes when it comes to their email marketing campaigns. These mistakes can be very costly, causing you to lose subscribers. That’s why we’ve put together a list of five common mistakes bloggers should avoid when creating email campaigns:
Mistake #1 – Only sending emails when you’re trying to sell something
Although the premise behind your email campaigns is to increase sales, your readers don’t want to know this. Bombarding readers with loads of “salesy” content is counterproductive. Your readers subscribe to your list in order to receive valuable information related to your industry or niche. If they feel that you’re emailing them anything less, they’ll quickly unsubscribe.
Many savvy bloggers rely on the 80/20 rule when it comes to email content. Ensure that 80% of your content brings value to your subscribers. When it comes to service and product offers, this should be no more than 20% of the total content of the email.
Mistake #2 – Not being consistent with your emails
When readers subscribe to your email list, they’re expecting to hear from you regularly. If not, it won’t take very long for them to forget all about you. In order to nurture the relationships created by your email campaigns, connect with your audience on a consistent basis.
Mistake #3 – Spamming (the big no-no)
Spamming is about sending unsolicited emails to people who really don’t want them. However, some savvy bloggers also insist that sending out too many emails to subscribers may be considered spam to them. Yes, they did give you written permission to email them when they subscribed to your list. But, they never expected you to fill up the inboxes with numerous pieces of crud.
Be strategic when you create your emails. Also, never send out so many that you drive your subscribers to click the “unsubscribe” link.
Mistake #4 – Not relating to the needs of your subscribers
Are you a subscriber on any email lists? If so, you know how often the same blogger will send updates about a new product launch. These multiple emails tend to say the same thing over and over. This is very frustrating to your subscribers. Ask yourself, if you were one of your subscribers, what type of emails would you find valuable? This will help you relate to your audience and provide content they can actually use.
Mistake #5 – Not proofreading your email content
This is a common mistake that numerous bloggers make every day. Whether you’re creating a blog post, writing a blog comment or sending out email marketing campaigns, you need to be professional. No matter how much you’re rushing to get your content out on schedule, never skip this step. Your subscribers will notice your grammatical and spelling errors. Many will be turned off and simply unsubscribe from your email marketing list.
What are your tips for avoiding email marketing mistakes?
This article was created by Chad Goulde, a savvy blogger for The Blog Builders. Get more tips for your email marketing campaign from blogbuilders.com.