Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.
More and more, people don’t just click the unsubscribe link when they decide your message is irrelevant.
Often, they click the report or mark as spam button before they open the email, even if they know it isn’t actually spam.
And why do they do it?
Most likely because they don’t trust the sender or they’ve had a bad past experience with their communication.
That’s why it’s essential to build trust and engagement, right from the very first email and the very first subject line.
Did you know that emails with personalized subject lines are 22% more likely to be opened? And emails that include testimonials from happy customers get more engagement and click-throughs?
The infographic presents this and other techniques to help you build a good brand reputation.
What can make your brand trustworthy? Here are just a few ideas:
- Overt privacy policies
- Double opt-in policy
- Trustworthy “from” field
- Relevant subject line
- Clear unsubscribe policies
- Content that’s relevant, timely and engaging
…and lots of other things that are easy to implement in your emails. Take a look at the infographic to discover them.
Build a relationship with your prospects and customers based on trust and genuine engagement. Your audience will grow and become more loyal, and your sales will thrive.
These best practices take only seconds to bring to life. Give them a try. And don’t forget to let us know what you’re doing to build a lasting relationship with your customers.
And while we’re at it, here are two additional posts I highly recommend you should read:
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