Your content marketing strategy may well be already in full swing: you’re producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing?
You may be finding that you’re not producing as many leads as you would like. For some reason, there seems to be a general reluctance from your Twitter followers and Facebook fans to share all the wonderful statistics and information that you have painstakingly taken the time to collate for them.
If this is ringing at all true – and even if it’s not, you may still be surprised at the increase in social shares that you can generate – so perhaps you should consider a change in tactic as to how you put that information out there.
Visually excite the casual browser
The problem may be that your blog posts simply aren’t immediately exciting enough for the casual browser. That’s to say that they aren’t interest-arousing visual experiences that both entertain as well as inform. Visual marketing outperforms every other type of content marketing by a significant margin.
The reason for this is that when a visitor arrives at your page, you have only 5 seconds to grab their attention, or else they will simply click away. And let’s face it, a blog post –no matter how well it’s written or how vitally informative it is – that is entirely filled with nothing but plain text will not do anything in the way of piquing the interest of the average user at a glance. But this is exactly what you have to do in order to attain those leads and shares that will see the word of your business spread to the farthest corners of the web.
Increase social media audience
Infographics are a great way in which companies are putting their information out there. They usually have a slightly fun or informal appearance, even though the information contained within them can be anything but. People engage with visual content much more easily – indeed, people absorb visual information as much as 60,000 times faster than written content – so no matter what the information is, the sheer sharing power of an infographic is something that can’t be denied, and if your company isn’t producing them, then now’s the time to start.
Social sharing power
Visual content dominates communication. In fact, over 90% of all the information that our brains process every day is non-verbal, with 70% of our sensory receptors being found in our eyes. Our brains are designed to process visual information, and the infographic is designed to produce it.
One of the great beauties of the infographic is that the data given is displayed in a non-fussy, visually appealing and easily-navigable way that’s simple to understand. There is no padding out with long-winded introductions like there is in your typical blog post (see above), instead, the bare facts are displayed in a manner that gets straight to the point.
People can take a quick glance at the infographic, almost immediately conceive what it’s all about, and then proceed to engage with the statistics without having to wade through the writer’s flamboyant, self-indulgent penmanship (see what I mean?).
Infographics stand out by being different
There are literally millions of new web pages that go live every single day. There are in excess of 2 million video uploads every day, 58 million Tweets a day, and on Facebook there are 70 billion pieces of content shared every month. Infographics are a great way to cut through all the digital noise that’s being created and make the information about your field of business heard above it all.
If you create a truly outstanding infographic then you have every chance of it going viral. You must therefore ensure that your infographic is clearly branded with your company logo and information, and that it’s linked directly back to your site. Anyone who wants to know more about you can simply click and be transported to your home or landing page.
Keep those visitors, gain conversions
Infographics, when produced well with genuinely useful, accurate and well-presented information, almost invariably maintain visitors’ attentions far beyond those first 5 seconds.
When interacting with visual content, they will spend longer soaking it all in, enjoying the information that is being imparted. And it’s a truth of the net that the longer a user stays on a site, the more likely it is that they will engage in the action which you ultimately want them to – i.e. fill out the form, subscribe to your newsletter, make a sales enquiry, make a purchase.
Infographic marketing has proven itself to be one of the most effective methods of all content marketing, it increases social media shares and ultimately garners for you a larger, more targeted and engaged audience. Of course, as infographics are so desirable, they’re also highly sharable, so it’s important that you also create embed codes in order to for others to do so quickly and easily. This can also gain you valuable backlinks to your site.
There are plenty of embed code generators to be found online and even some infographic generators (although personally I would recommend using a professional), so what are you waiting for? Gain better engagement by boosting your content with interesting visuals.