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16 best sales tools that’ll truly improve your revenue

19 min

Selling anything is hard — well, depending on what you’re selling and how you’re selling it.

In most cases, the process gets much simpler if you’re equipped with the right sales tools.

That’s why business owners always look for solutions that’ll help them fill up their pipelines with leads, increase reps’ efficiency, and finally increase their sales revenue.

But that’s not all that what sales tools can help you achieve. The right toolkit will also make it easier to send out better prospecting emails, make more effective sales calls, automate follow-ups – and many other things.

To help you and your Sales Team grow, we’ve gathered 16 powerful sales tools to improve your selling and revenue. We’ve also highlighted their key features & the ideal audience they’ve been developed for.

Related: Best newsletter software in 2024

1. LinkedIn Sales Navigator

Screenshot of the LinkedIn Sales Navigator.

Why is this a great tool for sales?

If you have a B2B business, there’s a good chance you’re already using LinkedIn as a platform to collect leads. 

And adding LinkedIn’s Sales Navigator to your toolkit makes your pitching and selling efforts on LinkedIn more effective. 

LinkedIn describes Sales Navigator as a tool that can target the right buyers, understand key insights, and engage with personalized outreach. It does that by scraping information and finding more detailed information about prospects. 

You can also conduct advanced searches to find leads that match up perfectly with your target customer, and then tag and track them with Sales Navigator’s real-time updates. 

However, one of the coolest things about Sales Navigator is its lead recommendations. 

As it already knows the customers you’re trying to target, it uses that data to recommend leads with similar profiles automatically. It’s as a way to fill up your sales pipeline automatically. 

Sales Navigator also fits perfectly into existing tech stacks. They also have integrations with a bunch of major customer relationship management (CRM) tools like Salesforce and ZOHO. 

Best features in this tool

  • You can automate your lead recommendations.
  • It has an advanced search with lead builder.
  • Easy to import contacts and accounts.
  • You can send 20 InMail messages per month.

Who is this tool best for?

Sales teams and consultants who already use LinkedIn for selling and are looking to capitalize on the platform’s data to automate their lead generation process.

2. GetResponse for lead generation

GetResponse – fill your funnel with new leads.

Why is this a great tool for sales?

We hate to toot our own horn, but we truly believe GetResponse is a great tool for sales teams.

GetResponse’s all-in-one lead generation tool lets you build custom sales journeys and take complete control over your sales processes. Because it’s a complete suite of lead generation tools, it can help with every part of the sales process from connecting with leads to closing deals.

With the tool, you can promote your product and offers with Facebook, Instagram, and Google ads and drive traffic directly to your site or landing page . Once there, you can nurture and encourage leads to sign up using custom forms. 

When they’re in your funnel, it will nurture those leads with automated email campaigns based on their actions.

Marketing automation workflow in GetResponse.

As the tool learns more about your leads through email tracking, it uses that data to build advanced, personalized communication. And if a lead becomes disengaged? We have that covered, too. 

Because our landing pages already have Facebook Pixel pre-installed, you can create retargeting ads and win back their attention.

Best features in this tool

  • You can put your campaigns on autopilot using automation.
  • It can segment audiences.
  • Its pre-designed email templates make it easy to send out professional campaigns.
  • It offers tons of integrations through Zapier, API, and prebuilt connections.

Who is this tool best for?

Consultants and small business owners looking for an end-to-end sales tool that can help them not only gather lead information but nurture and retarget clients.

3. Mailshake for cold sales emails

Mailshake – a cold outreach tool.

Why is this a great tool for sales?

Mailshake is a sales engagement platform that specializes in cold outreach. 

If you’re looking for a tool that helps you send out personalized cold emails while automating follow-up reminders, Mailshake can help. On the platform, you’ll find ready-to-use cold email templates to build powerful cold email campaigns you can send out at scale.

Once you’ve sent your emails, Mailshake can set up reminders and schedule follow-ups on your calendar, so clients never fall through the cracks. 

It also tracks and monitors the clicks and replies your emails are getting. So if a certain email template is getting more follow-ups and conversions, you can tag it to make sure you use it again in the future. 

Mailshake also has native integrations with popular sales tools like Pipedrive and Salesforce, and thousands of third-party app integrations, so it’ll fit perfectly within your existing tech stack.

Editor’s note: Please note that GetResponse is all about permission-based marketing & if you’re planning to use cold emailing then you’re doing it at your own risk.

Best features in this tool

  • It’s easy to personalize emails.
  • It has email automation for follow-ups.
  • You can manage campaigns in real-time.
  • It has cold email templates you can use right out of the box.

Who is this tool best for?

Sales reps and small business owners looking for a low maintenance way to improve their cold emailing success and sales cycle. 

4. for inbound & outbound sales

Screenshot of's website – a tool for inbound & outbound sales.

Why is this a great tool for sales?

Not every sales touchpoint can be automated, nor can every sale be done over email. 

And knows this. 

It’s a multichannel sales engagement platform that covers all bases. It automates tasks like personal email outreach and LinkedIn, while staying on top of manual communication touchpoints. 

After all, you usually have to get on a call to close a deal. And with Reply, you can create an end-to-end sales pipeline. 

Once new leads are nurtured and qualified, you can use Reply’s multichannel sequences to create personalized emails and follow-ups. 

If the opportunity progresses, you can make cloud calls and track social touchpoints while automating other processes according to their sales playbook. 

The end result is that Reply does a lot of the heavy lifting in your sales cycle. 

In between phone calls, they’re automatically following up on email, tracking social media touchpoints, and nurturing clients until you’ve closed the deal. 

Best features in this tool

  • It integrates with your sales playbooks.
  • You can A/B test your email copy.
  • It’s easy to create custom email workflows.
  • No more manual data entry.

Who is this tool best for?

Sales teams and small business owners or consultants who want to create customized sales sequences and take care of end-to-end processes. 

5. Salesmate CRM for sales automation

A sales automation tool – Salesmate.

Why is this a great tool for sales?

Every growing business needs an intuitive CRM to automate all the manual tasks and eliminates dependency to grow and make lasting relationships with their customers. And Salesmate is perfect for that.

Salesmate is an all-in-one cloud-based CRM that enriches customer interactions, boosts sales productivity, and helps win more deals.

It provides an easy-to-use solution to simplify the complex sales processes of businesses of all sizes and shapes. It helps sales reps to be more productive and helps them save time at all stages of the sales cycle.

Salesmate integrates with over 700 applications including Zapier, Google Apps, Microsoft, and many more so you don’t have to toggle between multiple platforms and easily sync all your data in Salesmate.

Best features in this tool

  • Intuitive UI
  • Email tracking
  • Power dialer

Who is this tool best for?

Scaling businesses that want an intuitive CRM that packs multiple tools into one solution.

6. ZOHO CRM for sales leads management

Zoho CRM – best CRM software for small businesses.

Why is this a great tool for sales?

The CRM software market has exploded in the last decade and while many focus on the Enterprise market, ZOHO CRM doesn’t leave SMBs unserved.  

ZOHO CRM allows you to keep track of every sales lead and record their entire connection history.

It has a super-intuitive and flexible dashboard that lets you customize what you see, based on your own business analytics and KPIs.

It also offers plenty of integrations and automation, which can help your business save a ton of resources and streamline important processes.

Best features in this tool

  • Intuitive user interface (UI)
  • Customizable dashboard
  • Integrations & automation

Who is this tool best for?

Small business owners who want an easy way to manage their leads without facing the steep learning curve.

Learn more about ZOHO CRM and GetResponse integration.

7. Wisepops – for making more sales on your website

Why is this a great tool for sales?

With Wisepops, you can create personalized shopping experiences on your ecommerce website with multiple channels (popups, onsite notifications, AI wishlist, website bars, embeds, and push notifications). Added with deep targeting and useful revenue tracking tools, your marketing or sales team will be able to create highly personalized and relevant offers for visitors.

For B2B sales teams, Wisepops is a great sales tool to share professional content, get demo signups, promote engagement with new features and products, and drive traffic to landing pages.  

Wisepops integrates with all popular marketing tools, so you’ll be able to automate your lead generation and many marketing activities. Besides, there are AI features you can use to show relevant product recommendations on autopilot.

Best features:

  • Create personalized onsite marketing campaigns thanks to deep targeting
  • Automate ecommerce product recommendations with AI wishlist
  • Six onsite channels to combine and experiment to increase your website conversion rate
  • Integrations with popular apps (for example, built-in Klaviyo segment targeting)
  • Hundreds of pre-designed campaign templates
  • Deep performance analytics and A/B testing

Who is this best tool for?

Sales and marketing teams at ecommerce and B2B businesses that need to generate more sales and leads on their websites.

8. Hunter for sales prospecting

A powerful sales prospecting tool, Hunter.

Why is this a great tool for sales?

Ever needed a decision-makers contact information… but you just couldn’t find it? Hunter can help. 

They help you find and verify professional email addresses using a domain or company name. 

Here’s how it works: 

You type in the company’s domain name or company name into Hunter’s search bar, and it scrapes the internet to find the email you’re looking for.

Along with email addresses, Hunter also gives you the prospect’s name, correct job title, social media links, and phone number. All the data is public — Hunter just knows where to look.

Best features in this tool

  • You can search for a client using just their domain.
  • You can find emails of your target clients instantly.
  • It verifies that the email is legitimate.
  • It also verifies the prospect’s job title.

Who is this tool best for?

Freelancers, consultants, and small business owners who want to stop spending hours searching for email addresses and phone numbers for potential clients.  

9. Leadfeeder for sales intelligence

A sales intelligence tool – Leadfeeder.

Why is this a great tool for sales?

Leadfeeder is a cloud-based tool that tracks who is visiting your site

It uses Google Analytics data to capture information of every person who visits your site. Then it uses that information to trace them to companies you may be targeting. 

Think about this scenario: 

A CEO of a company you’ve been targeting lands on your site and looks at your pricing page. Leadfeeder tracks their movements and automatically notifies you over email that the CEO is on your site. You can then follow-up with them instantly to give you a better chance at moving the deal forward. 

Leadfeeder also tracks possible leads and gives them a score. It automatically positions the most promising leads (based on your target customers) at the top of your list, so you can follow up accordingly. 

You can also narrow the list down by filtering leads based on location, source, or the pages they visited. 

Like many of the sales tools on our list, Leadfeeder will fit snugly into your existing tech stack. It integrates with Zoho, Pipedrive, Salesforce, HubSpot, and Zapier. You can also link it with marketing tools like MailChimp to automate email follow-ups and save more time. 

Best features in this tool

  • It tracks every visitor on your site.
  • You can search for leads using custom filters.
  • It automatically scores each lead and ranks them on a dashboard.
  • It has a ton of email/CRM integrations, making it easy to fit into your existing tech stack.

Who is this tool best for?

Consultants and small business owners who want to make the most of on-site visitors. Instead of relying on chatbots or delayed follow-ups, Leadfeeder gives you a real-time opportunity to follow-up with clients instantly. 

10. PandaDoc for e-signature

E-signature tool for sales – PandaDoc

Why is this a great tool for sales?

You can’t close a sale without signing a contract.  

And you can use PandaDoc to sign a deal no matter where your clients are. With PandaDoc, you can create custom contracts and get them signed faster using the platform’s e-signature. 

Here’s the cool part about PandaDoc: Once you send a contract over, you can track how your client is interacting with it. They track engagement in real-time, so you can see any activity on your documents.

Once a contract is signed using PandaDoc’s electronic signatures, a copy is emailed to each party for their records — it’s that easy. 

PandaDoc also integrates into CRMs and sales tools like ZOHO CRM, GetResponse, and Salesforce so even when a contract gets sent out, you can track it and store it in your preferred platform.

Best features in this tool

  • You can manage proposals from your CRM.
  • It automates follow-ups if a contract hasn’t been signed.
  • You and your clients can legally sign-off on contracts from anywhere.

Who is this tool best for?

Freelancers and business owners who want to make closing a deal easier for them and their clients. Instead of wasting time in lengthy meetings, you can now get a contract signed anytime — digitally. 

11. Better Proposals for creating and tracking proposals

Better Proposals – a proposal tool for sales.

Why is this a great tool for sales?

Whether you work as a freelancer, as part of an agency or you run your own business, you probably have requests to send proposals to your clients. Better Proposals lets you write, manage, and send proposals with ease. Instead of fumbling around with Word or PDF documents, you can use their web-based proposal software to create a proposal in as little as 15 minutes.

Once you create and send out a business proposal, your client receives a link. You can then track what they do with it – when they’ve opened it, how much they read, whether they signed or not. Moreover, you can let clients sign immediately from the proposal and pay using one of the many payment integrations.

Better Proposals also comes with more than 40 different integrations with popular business apps to help you streamline your sales process. On top of that, there are 100+ proposal templates for different industries and use cases so you can start sending as soon as you register.

Best features in this tool

  • Detailed proposal analytics
  • Electronic signatures
  • 100+ proposal templates
  • 40+ integrations with CRMs and popular business apps

Who is this tool best for?

Freelancers, agencies, small businesses, and enterprise companies that frequently send business proposals and sales documents to their clients.

12. Cloudtalk for outbound sales calls

An outbound call powerful sales tool – Cloudtalk

Why is this a great tool for sales? is a call center software that makes it easy for your remote sales team to communicate with leads, no matter where they are.

If you rely heavily on phone calls to close new business and you have a team of sales representatives making calls throughout the day, CloudTalk is the tool for you. Using its Power Dialer, you can make outbound calls more quickly and your agents will not waste a second of their time.

Using advanced call analytics, you can see which call center agents are at the top of their game and which are underperforming. Find out which sales calls and leads generate the most income and which should be scrapped.

Connect your CRM to get a better overview of your entire sales funnels, going further than just calls. Give your agents a full overview of the lead’s profile before they start dialing and increase your chances of conversions.

Create call scripts and campaigns to lead your agents through the call and monitor them to ensure their success.

Best features in this tool

  • Intelligent call routing
  • Predictive dialer
  • Advanced call center analytics and call recording
  • 30+ integrations with CRMs and other business apps

Who is this tool best for?

Outbound sales and customer support teams looking for a reliable omnichannel contact center solution. A business of any size looking for a way to modernize its phone communication.

13. Calendly for easy meetings scheduling

A great tool for scheduling meetings – Calendly.

Why it this a great tool for sales?

If you frequently attend and schedule meetings for work, there’s a pretty good chance that you used Calendly. This tool lets you easily book meetings with your customers and prospects without the back-and-forth hassle of going through emails.

Simply set up your availabilities in Calendly, choose your preferred meeting duration, and send out a Calendly link to your clients. They will be able to pick a slot from your available ones and book a meeting with you. Connect it with your preferred calendar tool and it will also be immediately logged there.

Set buffer time between meetings, prevent people from scheduling at the last moment, and more. If you do business globally, you’ll love how easily Calendly adapts to different time zones.

Best features in this tool

  • Calendar integrations with Zapier and other popular business apps
  • One-on-one, group or round-robin distributed meetings
  • Send notifications to participants and 
  • Ability to embed into your own website
  • Collect payments with PayPal or credit card

Who is this tool best for?

Businesses of all sizes rely heavily on customers who self-book demos, sales, and meetings.

14. Salesflare for sales follow up

A screenshot of Salesflare's website – a powerful tool for sales followups.

Why is this a great tool for sales?

If you’re following up with a lot of sales leads at once, there’s probably no better tool than Salesflare to do this reliably.

Most CRMs fully depend on how well you keep track of every interaction and data point. When you start slacking, the system falls apart.

Not so with Salesflare. Salesflare automatically keeps track of everything for you by pulling the data from your emails, calendar, phone, social media, company databases, email and web tracking, and more.

Based on all that info, Salesflare will help you keep the overview. Additionally, it can automatically nudge you to follow up or automatically send personal emails to your leads.

Best features in this tool?

  • Visual, drag-and-drop sales pipelines
  • Automated enrichment of contact and company data from email signatures and publicly available info
  • Email sequences and campaigns
  • Business card scanner

Who is this tool best for?

Salesflare is built for small and medium-sized B2B companies who want to better organize their sales. It’s used by thousands of companies all over the world, mainly agencies, and tech companies.

15. Zapier for connecting all your tools

Image showing Zapier's homepage.

Why is this a great tool for sales?

Most modern companies use a wide range of tools to manage their sales and marketing processes.

Sadly, not all apps work together seamlessly. And building a tech stack using only those that have direct integration with each other is next to impossible.

One alternative would be to hire a developer who’d build out and maintain the integration for you. But as you can imagine, that’d be very expensive.

Luckily, with Zapier you don’t have to go through all that trouble. You can connect individual apps using a simple UI and start automating your processes such as passing and updating leads from one tool to another or launching marketing automation sequences as soon as a lead performs a particular action.

Best features in this tool?

  • Intuitive visual workflow builder
  • Free to get started (excluding premium apps)
  • Connects over 3,000 apps

Who is this tool best for?

Whether you’re just getting started or have a large team working with you, Zapier will help you save you from the manual work and help you automate your processes.

16. Gong for revenue intelligence

Why is this a great tool for sales? 

Okay, we’ll be honest “revenue intelligence” doesn’t sound all that sexy, but Gong is an insanely effective tool for data-driven sales interactions. 

Let’s unpack it a bit. What Gong does is capture all the customer communication between your business and your customer. Gong then analyzes all that data to provide insights that will help you close the deal.

Gong provides live warnings about deals that may lack specific data, provides real-time recommendations, and even gives you actionable data points that you can use in your sales conversations. 

Gone are the days of high-pressure sales tactics and charisma-driven sales leaders. Today’s successful sales are conducted by people who know and use the data from their customer pipeline. 

Gong is a domineering powerhouse in the world of revenue intelligence — the science of collecting and studying sales data. Revenue intelligence helps sales teams drive more, well, revenue. 

Power. Raw. high-octane power. Basically, Gong is a magic data cruncher that will boost sales. 

Best features in this tool

  • Gong is easy to implement into your existing tech stack, integrating with most sales tools on the market
  • It’s easy to use for new reps and even people who are new to sales
  • It works for large or small teams. It doesn’t require a ton of data input to provide actionable insights
  • Gong provides strategic insights for sales reps to get to closed sales faster

Who is this tool best for? 

Gong is ideal for businesses that have SDRs (sales development reps) or a sales team who actively are engaged in selling deals using online channels. 

  • SDRs
  • Sales leaders
  • Directors of sales
  • VPs of Sales

Now, it’s time to get selling!

There are thousands of great sales tools out there that can help you close deals easier. 

The trick is picking the right tools for your needs.

So which of these powerful tools are you going to add to your stack?

Ada Durzyńska
Ada Durzyńska
Ada is a Content Marketing Specialist who is passionate about providing marketing knowledge and discovering its more human side. In a short time of 2 years she has swiftly gained experience and expertise in all things marketing, as she is already trusted as the GetResponse Blog editor — reading, analyzing and editing articles from hundreds of renowned authors to share them with everyone here. You can also hear from her in our weekly newsletter (subscribe, if you haven’t already!). If you have new content ideas or some blog feedback, Ada’s the person to connect with.