Transactional Email Service

Order confirmations, receipts, reminders, and marketing emails under one roof

Automate these essential emails to drive repeat purchases, improve customer relationships, and keep your brand top of mind with our transactional email platform.

Your emails will always be on time

Use API or SMTP-triggered transactional emails to send notifications
and keep customers up-to-date with their purchases.

• Trust proven
  deliverability

  Manage and send transactional and marketing emails with an industry-leading platform.

• Convert more
  customers

  Send automated abandoned cart emails to win back unfinished orders.

• Analyze
  performance

  Monitor email statistics and tweak campaigns for incremental impact.

• Choose a suitable
  plan*

  Get a custom solution and pricing based on your monthly sending needs.

Get more done with a reliable transactional email service

Manage your marketing database and transactional emails in one robust platform.
Reach inboxes when it matters most with event-triggered emails.

Easy setup, ongoing results

Connect your CMS or ecommerce platform to GetResponse to send fully automated emails.

• Use API or SMTP to get started
• Migrate your email marketing database
• Set up notification emails in external apps

BOOK A DEMO TO SEE HOW IT WORKS ›

One-second email delivery

Trust expedited email delivery — when send-to-inbox speed matters most.

• Advanced, reliable infastructure
• Over 20 years of proven 99% email deliverability Learn more about deliverability rate.
• Protected sender reputation for optimal performance

BOOK A DEMO TO LEARN MORE ›

Win back lost sales
and improve your bottom line

Send time-sensitive emails and reminders that encourage customers to buy more or to complete their abandoned orders.

• Browse templates by campaign goals
• Customize them with your content and branding

BOOK A DEMO TO LEARN MORE ›

Transactional Email service explained

What are transactional emails?

Transactional emails are automated emails that are triggered by specific actions taken by a customer or subscriber, such as making a purchase, resetting a password, or confirming a subscription. Transactional emails are used to provide important information and updates to customers and are typically sent in response to a specific event or transaction.

What is the difference between transactional emails and marketing emails?

The main difference between transactional emails and marketing emails is the purpose behind them. Transactional emails are designed to provide important information or updates to customers in response to a specific event or transaction, while marketing emails are designed to promote a product or service, build brand awareness, and drive sales.

Why are transactional emails important?

Transactional emails are important because they provide a way for businesses to communicate critical information and updates to their customers. Transactional emails also have higher open and click-through rates compared to other types of emails, which makes them an effective tool for engaging with customers.

What are some common types of transactional emails?

Common types of transactional emails include order confirmation emails, shipping confirmation emails, password reset emails, account activation emails, and customer service follow-up emails.

How can I optimize my transactional emails for better engagement?

To optimize your transactional emails for better engagement, you can personalize them with the recipient's name and relevant information, include a clear call-to-action, make sure the subject line accurately reflects the content of the email, and test and optimize your emails to improve open and click-through rates.

How do I set up transactional emails for my business?

Setting up transactional emails for your business typically involves selecting an email service provider, such as GetResponse, and configuring the platform to trigger the sending of emails in response to specific events or transactions. Some email service providers have pre-built templates for common types of transactional emails that you can customize and use for your business.