Why shouldn’t I re-add bounced emails to my list?
Starting in February 2024, Gmail and Yahoo are rolling up new authentication requirements which require using a custom DKIM authenticated domain with DMARC reinforced.
GetResponse strongly advises all senders to use emails addresses from own sending domains as a from field, and to configure both DKIM and DMARC.
For additional details on these modifications, refer to our blog post:
Gmail and Yahoo’s Authentication Changes: All You Need to Know
Bounced e-mail is an email returned to the sender because it cannot be delivered for some reason. There are two kinds of bounced e-mails: hard bounces and soft bounces. Click here to learn more about them.
- Re-added bounced email addresses will bounce again, and this negatively affects statistics of your account.
- The reputation of your From field address may suffer, any future mailings may be blocked by some email clients.
- Addresses removed from your account as hard or soft bounces are confirmed to be invalid or abandoned so there is no chance they will be profitable. By re-adding them to your list you increase the cost of the account without any chance of getting ROI.
Our system removes the hard bounced addresses immediately, the soft bounced ones are removed after a few unsuccessful delivery attempts. If you are concerned by the fact that GetResponse has removed certain email addresses from the list due to bounce, let us know. We will check the issue and advise you with the best solution.
