Organic search

Organic search refers to the process of obtaining website traffic from search engine results pages (SERPs) without paying for it. It is the natural or unpaid way of appearing in search engine rankings. When users enter a query in a search engine, such as Google, Bing, or Yahoo, the search engine’s algorithm analyzes and ranks websites based on their relevance and authority to the query. Websites that are deemed most relevant and trustworthy appear higher in the organic search results.

To improve organic search visibility, website owners and marketers implement search engine optimization (SEO) strategies. SEO involves optimizing various aspects of a website, including its content, structure, and technical elements, to make it more appealing to search engines. This includes keyword research and optimization, creating high-quality and relevant content, improving website speed and performance, enhancing user experience, and building authoritative backlinks.

Organic search is highly valuable for businesses as it drives targeted and relevant traffic to their websites. Users who find a website through organic search results are more likely to be genuinely interested in the content or products offered by the website. Additionally, organic search traffic tends to have higher conversion rates compared to other sources, such as paid advertising.

If you would like to learn more about this topic, we have prepared a special blog article that goes over tips and tools to write SEO-friendly content.