PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. It is a way to drive targeted traffic to websites and achieve specific marketing goals through online advertising campaigns.

Widely utilized in various online advertising campaigns spanning search engines, social media, and display networks, PPC offers online marketers a highly measurable and adaptable approach. With precise targeting based on keywords, demographics, and interests, advertisers bid on relevant keywords, ensuring visibility and allowing real-time optimization for cost-effective and impactful results.

Check our blog articles on paid ads in social media to enhance your digital marketing strategies. Dive into our resource to master the art of crafting Facebook ads for optimal audience reach and engagement within GetResponse.