What are the Abandoned cart templates used for?

Abandoned cart templates automatically send messages to customers who don’t complete their purchase. Use them when you want to encourage customers to return to your website and complete their purchase. They’re designed for specific scenarios to help you increase your sales and track the success of your marketing campaigns.

Abandoned cart reminder

The Abandoned cart reminder template lets you create a workflow that automatically sends a follow-up message to customers who left your website without placing an order. This message can display the contents of the cart. It’s helpful for when you’d like to reduce the number of incomplete orders and increase your sales.

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Abandoned cart series

The Abandoned cart series template is useful when you want to increase your chances of bringing customers back to your site. This template helps you build a workflow that:

  • sends a reminder message to everyone who left their cart after a specific amount of time
  • sends another message to target specifically those customers who didn’t respond to your first message
  • tracks who returned to your website and who didn’t
  • tags your customers based on their whether or not they returned to your site.

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Time-sensitive reminder

You can use the Time-sensitive reminder template for when you want to create a retargeting offer that’s only going to be available for the next 24 hours. It lets you get your customers back to your site by presenting them a limited-time special deal.

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