How to integrate GetResponse with Google Analytics?
If you are currently using Google Analytics on your site, you now have the ability to enable Google Analytics tracking links automatically in your GetResponse email lists. If you do not have analytics in place or would like to use Google Analytics with your existing system, it is freely available to all site owners.
You can get more information and sign up for a free account at: https://marketingplatform.google.com/about/analytics/
Getting started with GetResponse and Google Analytics
If you already have analytics working on your website, then linking your GetResponse email lists to current analytics account is very easy. All you need to do is click the ON/OFF button in the first stage of creating your message to activate or deactivate Google Analytics tracking in your newsletter. That’s it!
From here you can track lists and newsletters in your Google Analytics account. The integration will automatically modify the links in your newsletter with all the UTM parameters needed for in-depth tracking.
How do I set up precise tracking with Google Analytics?
If you want your message to be tracked even more precisely, go to GetResponse Integrations tab, and use Google Analytics form.
You will be able to add following tracking data to your links:
- Source gives information where the user came from.
- Medium indicates what kind of Internet medium was used.
- Term is a word or phrase that a user types into a search engine, e.g. last minute trip.
- Content is the version of your ad clicked on by the user.
- Campaign is the type of source displayed in Google Analytics.
Note: Source and Medium, taken together, provide specific information about where the user came from. These two fields require entered values to perform tracking correctly. Keep in mind that with Google Analytics integration switched on, Source and Medium will be included in the newsletter links automatically. Source will be defined as getresponse and Medium will be defined as email. You can define other values according to your preferences. All newsletter links will be tagged as shown below.
Reviewing Google Analytics tags for your list
After you log in to your Google Analytics account, you can find your email list results by clicking Traffic Sources -> Sources -> Campaigns. A list of all the lists you have tagged for Google Analytics to track will be displayed. The list names that you see on the list are the list names used in your GetResponse account.
When reviewing reports in your Web Analytics dashboard, you can easily segment traffic based on several characteristics and quickly find traffic figures originated by the newsletters you sent. First look for the Secondary Dimension drop-down box. You’ll see a long list of options to choose from, including Add Content. This corresponds to the subject lines of all the newsletters in your list (the ones where tracking was enabled) so you can track the source of the traffic, which email list it’s coming from, all the way down to which particular message is generating the traffic. If you want to see results of particular links in newsletters, select Secondary Dimension > Landing Page.
When using clicktracking and Google Analytics at the same time make sure you use original link without Google Analytics parameters and the link is not longer than 255 characters. Please also keep in mind the following information:
- The server of your web site has to be able to process the parameters in the link, if it is not able to do it, the page will direct to 404 error.
- Make sure that the servers you link your URLs to have installed a Google Analytics script and also accept GET parameters.
- The message subject cannot have non-standard characters like ą, ć, ę, ż etc.
- The link cannot have any spaces.