Customer data platform

A customer data platform (CDP) is a software system that collects, integrates, and manages customer data from various sources to create a unified and comprehensive view of each customer. It serves as a central repository for all customer-related information, allowing businesses to better understand their customers, personalize marketing efforts, and enhance customer experiences.

CDPs are designed to overcome the challenges posed by fragmented customer data, which is often scattered across multiple systems such as CRM, email marketing platforms, e-commerce platforms, and more. By consolidating data from these disparate sources, CDPs provide a holistic view of customer interactions, preferences, behaviors, and demographics.

With a CDP, businesses can collect both online and offline customer data, including website visits, purchase history, social media interactions, customer support inquiries, and more. This data is then cleansed, deduplicated, and standardized to ensure accuracy and consistency.

One of the key features of a CDP is its ability to create unified customer profiles. These profiles contain detailed information about each customer, including their contact details, transaction history, product preferences, and any other relevant data. These profiles are continuously updated in real-time as new data is collected, ensuring that businesses have the most up-to-date information about their customers.