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Personalization

The practice of writing the email to make the recipient feel that it is more personal and was sent with him or her in mind. This might include addressing your emails to certain subscribers by using merge words that are automatically replaced with custom and predefined fields in the subject and message body, i.e. “Dear John!” instead of “Dear Friend!”.

Related articles

  • How can I personalize my emails?

    It’s a great idea to personalize every email you send to give your messages that human touch. With GetResponse you can use the personalization features both in the subject line and in the body of the message. The methods below apply only to the legacy message editor. Subject line To personalize the subject line, go […]

  • Why hasn’t my custom subject line been approved?

    All custom confirmation message subject lines are subject to verification and approval by the GetResponse Customer Success team. If the subject line is not approved, its status and the reason for rejection are displayed below it. This process is in place to ensure deliverability and open-rates of the messages. We apply a specific set of […]

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