How to create a sales page?
Now that you have collected some leads, it’s time to promote your sales page. Thanks to sales pages you will be able to encourage leads to buy your products. You will also be able to customize the order form. Order form is the place where your leads can see all the products they are purchasing and how much they will pay.
To create a sales page, go to Menu > Conversion funnel > My funnels > Open your Full Sales funnel and click on Create a sales page.
You will see different templates to choose from. Templates are grouped by the product type:
To access the editor and edit your page:
- Select a template
- Enter the name of your page
- Click Next step:
- This will take you to the page creator, where you will be able to design:
Sales page presents the products that you offer and sell. You can add products to the page by dragging and dropping the cart icon that you can see on the toolbar:
When clicking on Add and remove products, you will be able to add existing products to your sales page. You will also be able to create new products from there, by clicking on Add a product.
Choose the products, click Save and you will see them on the sales page.
Note: You can add up to 10 variants of your Sales page, in order to perform A/B tests
Once your sales page is ready, proceed to Order form:
Order form presents information about the purchase that your client made:
- Full name,
- Email address,
- Billing address,
- Credit card information,
- Products purchased,
- Total price.
The elements are editable. If you want to edit how the element looks like or what it says, double click on it and you will see all the editing options:
Once your sales page and order form are ready, click on Next step. This will take you to the page settings. Complete the settings and click on Publish. If you do not want your page to be live yet, click on Save.
Now you will be able to see the statistics of your sales page. You will see:
- the number of unique visitors on a sales page,
- the number of unique visitors on an order form,
- the abandonment rate.
Order – We include all initiated orders as orders on the funnel page, even if the order has not been completed. For example, you can see 5 order attempts but no completed orders, which means 5 people have not completed their order properly. For transactions with a credit card, we assume the order has been placed even if the status of the payment is pending. These orders don’t have to transform into a completed order if they are not fulfilled properly.
Abandoned order email
If your contacts abandon the offer page and do not complete the purchase, GetResponse will send them an abandoned order email. It will happen in 30 minutes from the moment of abandoning the order. You will be able to see the statistics for:
- how many abandoned order emails you have sent,
- recovery rate.
When your contacts click on Go back to checkout in the abandoned order email, it will take them to the order page. They will see all the products they put in the cart, as well as all the details they typed in before. Thanks to that there is no need for them to fill in all the details again and they will be able to complete the order easily.
Abandoned order email preview:
This process takes place in the Marketing Automation workflow.
If you want to edit the Abandoned order email, hover the mouse over actions button (vertical ellipsis) and click on Edit email:
Abandoned order – We create an abandoned order workflow in the account when the sales page and the order form are created. On the order form page, we verify if the transaction has been completed. If not, the workflow sends an email with the reminder of the abandoned products 30 minutes after someone’s transaction has not been finished.
Note: for quick sales funnel, we are unable to collect statistics properly if the contact is not on your list in GetResponse. If you direct people to the sales page from a newsletter, then we are able to collect the data properly.
To create a confirmation page:
- Click on Add a confirmation page button. You will see different templates to choose from.
- Choose the template
- Click on Next step.
- Confirmation page will show all the products that your customers purchased.
- If you are ready with the design of the confirmation page, click on Next step.
- This will take you to the Settings page.
- Complete the settings and click Publish.
Now you will be able to check the statistics of the confirmation page, as well as the number of completed orders:
After making a purchase your clients will get a confirmation email. There will be a clickable button there. When your clients click on it, they will see their order summary.
Confirmation email preview:
If you want to edit the Confirmation email, hover the mouse over actions button (vertical ellipsis) and click on Edit email:
Revenue – We calculate revenue based on the amount you earn from the Conversion funnel.
ROI (Return On Investment) is calculated according to this formula:
(Income – expenses)/ income*100.
Expenses in this formula mean the cost of your GetResponse account.