Confirmed Opt-In

Confirmed Opt-In (COI) is a process where users must verify their email addresses by clicking on a confirmation link sent to them, ensuring their consent and preventing spam.

In a typical COI process, when a user signs up for a newsletter, service, or any form of email communication, they are required to take an additional step to confirm their subscription. This usually involves the user receiving an email with a verification link or a unique code that they need to click on or enter on a website to confirm their subscription.

The purpose of COI is to ensure that the email address provided by the user belongs to them and that they have genuinely expressed their interest in receiving communications from the business or organization. By confirming their subscription, the user is actively giving consent to receive future emails and reducing the chances of receiving unwanted or spam emails.

COI offers several benefits for both the sender and the recipient. For the sender, it helps maintain a clean and engaged email list, as only those who have confirmed their subscriptions are added to the mailing list. This leads to higher deliverability rates and better email marketing performance. It also helps prevent the sender’s emails from being marked as spam or ending up in the recipient’s junk folder.