At GetResponse, we understand that email marketing is about serving the right content to the right people. But don’t think that one-to-one communication and email personalization are limited to addressing your audience by name. It’s about using what you know about your customers to deliver only relevant, highly personalized and valuable custom content.
Dynamic content is smart HTML content customized for individual subscribers. It allows you to display different images, CTAs, and wording, depending on your customer preferences and actions. Such personalized messages are more likely to trigger action, generate engagement, and maximize user attention.
Take your custom content as far as you want! Create multiple campaigns to targeted groups of customers and watch engagement grow.
Add custom fields to web forms and surveys to collect automatically validated data such as demographics, habits, and personal info. Create complete profiles to learn more about your subscribers, and then use it to generate brilliant ideas.
Use GetResponse advanced segmentation to create groups of customers with similar preferences and interests. Add custom fields to your segments. Decide who to target and what to offer. Experiment with countless combinations.
Use simple merge-words, conditions, and prettifiers to create highly targeted email campaigns. Take advantage of tips and tricks from our learning materials or contact us if you need a hand or professional advice.