OTUS is an educational platform with more than 80 authorized courses for IT-specialists in different areas and levels of expertise.
Which GetResponse tools do you use?
- Automation: 29 unique automation workflows to segment contacts by areas of interest and send messages with relevant content.
“One of the main reasons for our customer’s success is the use of automation workflows. Now, they can send messages relevant to the needs of IT professionals who use OTUS courses.”
Dmitrii Liuzin – Customer Experience Manager at GetResponse
- Tagging and segmentation: Increase in the number of segments based on the customization of tags and custom fields.
Results
- Increase in open rates from 17,6% to 30% in 6 months
- Increase in the number of emails sent by 136% in 8 months with maintenance conversion
What was the game changer?
Our customers can create new email templates without the help of developers and send messages with downloadable and useful content, promoting workshops, new articles, events, free webinars, recordings, and infographics.
Tools used to get results
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Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
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Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
