Ecommerce blog

Imagine this story. Customer John walks into a grocery store, pulling forward a huge, almost cartoonish-looking shopping cart. He walks along the aisles full of all different kinds of things, throwing this and that into his cart. John is happy. John ...

Jan 31, 2017

10 Main Reasons Why People Are Abandoning Shopping Carts (And What You Can Do About It)

As you and your team wrestles with decisions about dollars spent on promoting your company and its products, where should the emphasis be? Advertising using paid media in its many forms such as print, radio and television? Promotional items and corpo...

Jan 23, 2017

The Power of Promotion – How to Stand Out From the Rest

The Global Ecommerce sector is an emerging force in the online industry. It is one of the fastest developing retail markets in US, Asia, North America and Europe. In the UK, researchers predict that growth in eCommerce sales, though small, will be su...

Dec 6, 2016

5 Ecommerce Innovations to Boost Your Sales

Content and social media marketing isn’t just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as w...

Nov 30, 2016

Can Facebook Democratize Omnichannel Retail?

They say “content marketing is the only marketing left” and “content is king.” And I get it. I really do. “Content” is the latest marketing buzzword that has penetrated every industry out there — E-Commerce is not an exception. With more ...

Nov 21, 2016

6 Easy Steps To Do Content Marketing In Ecommerce

In determining what potential customers are looking for during the holiday season, the National Retail Federation (NRF) gathered data from last year’s holiday sales and determined that the most sought after attribute was a price discount or product p...

Nov 15, 2016

What Your Potential Customers Are Looking For During The Holiday Season

While many marketers are gearing up for the approaching holiday season, it’s also important to have one eye turned towards 2017. In order to get the year started on the right foot, you need to have a marketing campaign ready to hit the ground running...

Nov 1, 2016

How To Take Advantage Of Your Marketing Campaigns As Soon As the Holiday Season Is Over

Confusing your customers is bad for business. If a customer cannot figure out how to get the information that they need, or they become confused as to what step to take next, you’re going to lose them. Even worse, you may never know, because your ana...

Oct 11, 2016

Confused Customers Cut Conversions

Have you ever thought if a loyalty program could be a great marketing tool, but felt like it was too complicated? Sure, a loyalty program is a complex marketing tool with a lot of moving parts, such as gamified point systems, various loyalty tiers (i...

Sep 20, 2016

What Makes A Loyalty Program Successful?