How long does it take you to create content for your website or social media marketing strategy? If you are doing it properly, probably quite a while, and it doesn’t get as much exposure as you had expected. It’s too bad, but what can you do? Actually, there’s a lot you can do to make sure you make the most of your content in whatever form it takes by repurposing it.
Here are 9 incredible ways to repurpose content.
How to articles (infographic)
How to articles are some of the most popular content on the web. Most searches deal with someone wanting instructions for something or other. However, because they are so popular, there are tons of how-tos being uploaded all the time, so yours could get lost in the crowd.
You can repurpose it by creating an instructional infographic out of it. People are mostly visual creatures, which is why infographics tend to be more quickly shared. It is far easier to appreciate statistics or instructions when they are represented as images and graphs rather numbers than rattled off in succession.
You can post a link on social media like Pinterest or Facebook to lead them back to your website. Use Vennpage or Canva to help you create a cool infographic in minutes.
Powerpoint presentation (slidedeck presentation)
On the other hand, if you have this cool PowerPoint presentation on your website, and you want other people to reap the benefits, you can make it more searchable by uploading it on Slideshare.
This is a great way to share your knowledge as wide as possible. It is simple enough to upload your presentation once you sign up for an account. You can also upload PDFs, infographics, documents, and videos.
Blog posts (podcasts)
Some people simply don’t have the time to read your blog post, no matter how great it is. Make it easier on them by transforming it into a podcast. They can listen to you on the commute to work or school, during workouts, cooking, or chores. Creating a podcast is easy if you already have the material. Simply record your most popular blogs, add a few comments and nuggets of information, polish it up. and upload! There are several ways to publish your podcasts, depending on your platform, but the important thing is distributing it. Post notifications on your favorite social media platform as well as your website to make sure people can access your podcast.
Blog posts (ebook)
Another cool way to repurpose your content is to turn it into an ebook. For example, if you run a series of articles on a particular topic, you are more likely to keep it short so your readers get it in digestible chunks. However, some people prefer to get all their information in one place, so the answer is a downloadable ebook. You can require them to register to your site to get the ebook so you capture their information as well.
Consolidating your serial posts is just a matter of organizing it in a logical manner, and converting it into PDF or other ebook format. On the other hand, if you have just the one article, you do have to do a bit more research and writing to expand it into an ebook. To justify calling it an ebook, you need to have at least 3,000 words, but the great thing is you can have fun with images since you don’t have to worry too much about loading time as you would with an online article.
Webinar videos (social media snippets)
Webinars are often live events, but of course, in most cases you can make it downloadable or on-demand so your audience can watch at any time. However, webinars in any form are usually pretty long, and attention spans are pretty short. If you have something really important you want people to know, you can encourage them to check out the full webinar by giving them the highlights. Turn these highlights into social media snippets and watch your shares and views skyrocket!
How it works page (explainer video)
How it works articles are quite popular, but many people prefer explainer videos because they “get” a video demonstration better than a textual explanation. It is really a matter of learning style. It certainly doesn’t hurt to have both. You can have your how it works articles on your site, and your explainer video on YouTube as well as Facebook.
The prospect of making your own video may seem a little intimidating at first, but with technology as it is, you can do it easily. You can even use your smartphone to record you instructions, and edit it using tools such as RawShorts or Animatron. Most have a basic free version, but you probably need a paid subscription to get rid of watermarks and such. You can try out the features without charge for many of these tools before deciding on one.
Video (video transcripts)
Uploading videos on your website and social media is usually limited by its size and length. If you have a particularly long video, you can make it a downloadable one, or cut it up into manageable chunks. However, you can make it more searchable by uploading a transcript of the entire video to let your audience know what is in store for them. The upside is, since text files are small, you can put them right on your website, and distribute portions of it on your social media pages.
If you have taken the first step by converting your article or presentation into a slide deck, then you can repurpose it further still by turning it into an infographic. This works very well for the wider distribution of information-heavy content, and you can have a great time making it pretty.
List posts (video series)
Last, but not least, you can convert a popular list post into a series of videos. The best thing about repurposing content this way is you have a whole lot of posts lined up without much effort. If you have a top 9 list of the best way to repurpose content, for example, you can turn each of the 9 items into individual video posts.
It is important to have original content on your website and social media pages, but there is nothing wrong with repurposing popular or old content into another form as long as it is relevant to your audience. It ensures you get more exposure and you can make the most of the effort you put into the original content.