With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI.
Halloween by the numbers
According to the research made by the National Retail Federation (on July 13th, 2014):
- 68.5 % of consumers plan to celebrate Halloween
- $7 billion – annual Halloween consumer spending
- $72 – average amount spent on Halloween
Email has an ROI of around 2850%, according to the Direct Marketing Association. Email marketing and organic search are the most frequent sources of e-commerce traffic.
7 tips for a great Halloween email marketing campaign
1. Make email marketing part of the big picture.
Don’t plan a campaign for Halloween week only. Develop a month-long marketing plan that mixes different types of promotions using all your channels. Email is most effective when combined with other marketing activities. Email + social media = greater impact
2. Customize your email template.
Get inspired by the season. Carve your company logo in a pumpkin or dress up your brand mascot as a vampire. Use characteristic themes and color combinations to get into a Halloween mood. Want some inspiration? Here are some of our Halloween newsletter templates you’ll find in your GetResponse account.
3. Segment your email list.
Create targeted campaigns and timed email promotions for each segment. Surveys show that parents with children under 18 will spend $54 on candy and decorations while those without children under 18 will spend $32. Since they have completely different buying habits, you might want to tweak your offer.
4. Offer Halloween-appropriate freebies.
Think of ways to incentivize your customers. Offer something extra with a purchase during Halloween season. Sometimes adding a free pumpkin sticker is enough to put a smile on customer’s face.
5. Use the Halloween theme to promote your products.
Think of scary subject lines and come up with copy to give your products that Halloween touch. For example, you could make up a story describing horrible things that might happen to people who don’t use your product.
6. Mix promotional and educational content.
Halloween is a fantastic opportunity to create and share interesting content. Don’t try to make a sale every time you send a newsletter. Instead share something truly interesting about the holiday and strengthen relationships with your audience.
7. Suggest an alternative.
Stand out from the crowd by offering a different perspective on Halloween. Emphasize quality time with family and focus on the beauty of the autumn season.
And to put it all together, check out the stats in a great infographic! Make sure to share this infographic, as Halloween is just around the corner and every marketer should be prepared.