It’s me — again! And I have a question for you. What do romance and business have in common? Let’s see . . . both involve building a relationship, both require courtship, and both require that someone, probably you, take the initiative. A relationship can blossom into romance with 3 little words: I love you. But do you know the 3 little words of business relationships? Here they are, revealed for the first time, right here on GetResponse blog…
“Buy my stuff!”
No, just kidding. In fact, “Buy my stuff” language — at the wrong time — can come across like “pickup lines” in a singles bar. Hit-and-run types may do well in the short run. But it’s not a recipe for building long-term relationships.
However, reluctance is rarely attractive in business or in romance. At some point, you have to make your intentions clear.
Part of it is something called telegraphing — those little signals that you have something on your mind. So too in business, everything should make it clear that you’re not doing this as a hobby, you’re ready to do business.
But just to be clear — looking the part isn’t enough. You have to ask for the sale AND build long-term relationships. So how to strike a balance?
Simple. Provide plenty of opportunities for both. In business as in romance, persistence is more effective than pure skill.
Building customer relationships is a process. And “process” is the inspiration behind GetResponse’s Autoresponders 2.0 innovation.
Here are a few real-world scenarios that can be mirrored your email marketing.
1. Show them around.
How to do that with autoresponders? Just choose Create Autoresponder then click Subscribed. Then choose or create messages to help your new subscriber get to know you — anything from one message to . . . well, there’s no limit. But I’d narrow it down to the essentials.
Now every time a new person subscribes to your list, they’ll receive the same great series of messages to show them around.
2. Follow up.
In the virtual world, set up an autoresponder series that picks up where your initial messages leave off. Just choose Create Autoresponder then click Autoresponder sent.
What kind of content? That depends on your business. Maybe an educational series comes next or a series of introductory offers. This is your chance to find out what interests your new subscriber.
3. Read the clues.
Imagine you’re a car salesman. A couple walks in. The man sneaks a glance at a zippy sports car. The woman eyes a cute little convertible. But when they get to the minivan, they open the door, look inside and try out the seats for comfort.
A good salesman knows — this couple needs a family vehicle.
And if you send a subscriber several emails, and she clicks a link inside only one of them, you can assume that’s the kind of content that interests her. So send more.
Easy to do with an autoresponder. Choose Create Autoresponder then click the Clicked icon. That sends an offer or in-depth information related to the link she clicked — automatically.
4. Give more of what they like.
Choose Create Autoresponder then click the Opened icon. Then create a message to go out after the subscriber opens a designated email. Maybe you could send a survey to find out what else interests them.
5. Offer more of what they buy.
Let’s say a customer makes a purchase in your ecommerce site, and the system sends them to a Thank You page. The Thank You page can trigger an autoresponder message. Like what? How about an add-on purchase, upgrade or coupon for a future purchase? Your imagination is the only limit.
To get started, choose Create Autoresponder then click Goal reached. You’ll be prompted to set up a goal and create or assign an automatic message.
6. Plan something special.
Stores have sales events. For a virtual business, you can schedule a sale for each individual subscriber. For example, you could send a personalized message or special offer to be delivered 45 days after they subscribe. Or 137 days. Whatever.
Choose Create Autoresponder then click Time-based. Fill in the blanks, and every customer receives an email based on the timing you choose.
7. Respond to changes.
What if you find out that a customer moved from Boston to Los Angeles. Maybe you could send an invitation to a local meet-up or direct them to good local websites. Or what if a subscriber changes her name from Miss Jones to Mrs. Smith? Depending on your business, that could open up very specific opportunities.
Choose Create Autoresponder then click Data changed. Now get creative and think of common scenarios that apply to your business. Then ask yourself: how’s the best way for you to respond to changes?
8. Help them celebrate.
Just choose Create Autoresponder then click Birthday.
Now, there’s no reason your message has to be assigned to date of birth. It could be their one-year anniversary as a subscriber. Or their wedding anniversary. Or any special date you choose.
Frequency and relevance
As you can see, Autoresponder 2.0 includes multiple tools to control frequency. And they can make your emails feel more like personal emails.
The more personal, the more relevant; the more relevant, the better the relationships — and the sales.
“3 little words” of business
In your romantic relationships, it’s a good idea to say I love you at every opportunity.
Frequency matters in business relationships too. Autoresponders let you say the “3 little words” of business relationships — the same ones I used to begin this post:
It’s me — again!
Oh, I don’t mean you should use those words literally. It’s more of a mindset — your personal commitment to show up again and again to add value and make your business relationships stronger.
You can do it. Autoresponders 2.0 can help.
Got a question? Ask in the Comments section below. We’ll be glad to reply.