15 Steps To Creating An Effective Business Facebook Page

Facebook is the biggest social media platform worldwide. With a growing community of 1.65 billion monthly users, the website’s appeal is in its ability to connect people from different parts of the globe. Due to its popularity, getting on this social media avenue is a definite must for any business that wants to get a wide reach of exposure.

However, it’s also because of this that some businesses fail to get their audience of choice. The number of competitors and other types of pages and profiles on social media can easily overshadow you if you don’t have an edge. To make your Facebook page stand out from the rest and attract your intended audience’s attention, follow these steps:

1) Set out with a purpose

Having a clear goal and business identity will help you flesh out your online identity as well. Set out with a purpose even before you’ve made your page.

Fortunately, Facebook has prompts for businesses or individuals who are just starting out with their public profiles. Upon creating a page, you’ll be asked to pick one of six possible categories your business belongs to:

  • Local business or place
  • Company, organization, or institution
  • Brand or product
  • Artist, band, or public figure
  • Entertainment
  • Cause or Community

Knowing which of these your business falls under helps define your social media presence more. As a more specific brand, you’ll be expected to post things that are relevant only to that kind of brand.

2) Fill in all the necessary requirements

Expect people to want to get to know more about you and your business. That said, filling in all the necessary requirements is imperative to creating a great first impression for anyone who browses through your page.

Filling up the most basic information people will want to know is a start, but being a little bit more creative might just reel them in. For starters, here’s some of the info you shouldn’t leave blank on that “About” section:

  • About – this is limited to 155 characters, so make sure to think of something short but sweet to interest the audience
  • URL – this links back to any websites or pages you might have
  • Username – this is your brand name on Facebook

3) Choose a fitting profile photo

A profile image is usually what people will see right beside your username. Whenever you comment or post, this will be the photo your profile will be associated with. Make sure to choose something related to your business. Avoid anything that is not safe for work, or totally random.

To maintain an aesthetically pleasing profile photo, choose a DP size that fits Facebook’s requirements. You don’t want something that’s too small, or gets extremely pixelated when you resize it.

Keep in mind that despite all its varying sizes, the necessary profile picture size you upload should be 180 x 180 pixels at a minimum. It will adjust itself accordingly into the dimensions above later on.

4) Attract attention with your cover photo

As much as your display photo is an embodiment of your brand, and the one that most customers see representing you whenever you engage with them through posts and comments, a cover photo is a great aesthetic addition to your page.

Choose something that is similarly related to your business, but this time is more eye-catching. Unlike the display image, the cover photo is more of an expression of your brand identity, rather than a direct representative of it.

Facebook cover photos have a size of 828 x 315 pixels on desktop, and 640 x 360 pixels on mobile.

5) Don’t manage the page alone

If you want to stay active and keep your quality up, you’ll need someone to check up on your work. Don’t manage your business page alone. Hire or build a team that will be specifically handling this account to give your audience good content.

Aside from the Admin function, which you may want to take on yourself, or handle with other individuals, there are also Editors, Moderators, Advertisers, and Analysts.

6) Be accessible

In line with filling in all the necessary information from the get-go on your page, be accessible by including your contact details. Maybe you can even put an address, contact numbers, or maybe even your mission statement.

Customers are always on the lookout for something convenient for them, and having a page that may have interesting content but doesn’t provide the means to contacting the business itself is a definite no-no.

7) Decide how you’ll advertise

Getting a wide post reach proves to be difficult sometimes. Your content may not reach your intended audience, or there are far too many other posts online at the moment that are overshadowing what you have.

Make up for these by deciding how to advertise the page itself, rather than the content. Will you tap into search engine optimization and aim to be on Google’s first page? Or will you give out call cards with your page on them during your next trade show visit? Your efforts don’t necessarily have to stick with one method. Explore and expand on this later.

Read more: Facebook page vs. website: what’s the best solution for your business

8) Stay active online

One of the best and most organic ways to grab people’s attention is by staying active online. Don’t wait every other week to post something new. Try a daily post schedule, or why not even an hourly one? You’re bound to appeal to someone who is awake somewhere if you just keep posting.

9) Look at the analytics

Analytics will be your best friend when it comes to observing certain trends and user satisfaction to your product. This has been made easier since access to Facebook Insights, the in-platform analytics information, is included in page-managing apps like Facebook Pages.

Stay on top of things and keep yourself updated with how potential clients may be feeling with your online presence.

A photo by Sonja Langford. unsplash.com/photos/eIkbSc3SDtI

10) Invite friends to like your page

This is something that most online startups do before they make it big. And there’s no shame in that. Initially, we may cater to the people closest to us, but through referrals and continuous exposure, you’ll be able to expand this reach far from where it started out with just your mom and dad.

11) Promote your page across all the relevant social media channels

Similar to inviting close friends and family to like your page first, promoting your business page in related accounts where there is a larger following is another strategy.

This method may actually be a more effective form self-advertisement, especially since the avenues you may choose are those that you usually use to interact with already established and loyal clients.

For instance, you can mention your Facebook page in your email signature, or throw in your FB brand name in your other social media accounts, like Twitter, or Instagram.

12) Get your timing right

Even posting content needs to have a good strategy. Determine the peak hours when users are mostly active online so they catch a glimpse of your posts. This is the best way to gain a wider post reach.

13) Mind your tone

Remember who you’re posting the content for, and keep your content consistent with what this audience group wants to see. For example, you can’t fill up your page with business jargon if you’re catering to high school students who are into arts and crafts.

Be aware of your content and how you frame it to maximize their potential.

14) Be up to date with the latest trends

To avoid becoming outdated in the online world, keep yourself updated on the latest trends. Doing so will help you frame and arrange your content better according to how your target audience would want it. You may opt to go back to the analytics, or simply just check out any news or relevant source of current information to keep yourself on track and on top of things.

15) Mix it up

Don’t worry too much about sticking to one routine or type of content posting for your business page. In fact, users dislike routine as it tends to get a bit boring. Spice up your page by having a mishmash of relevant and interesting topics per day, as long as they’re related to your business. 

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