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Contents:

Split Test

A common testing method in which a list is Split into few parts and every group receives different creative content. This technique enables the performance of every message to be tracked in terms of conversions and determines which is more effective.

Related articles

  • What is an A/B test?

    A/B test is a type of broadcast in which a list is split into 2 parts. The first part defined as a testing group will be further divided into equal segments each receiving different creative content. The other list – the remaining part of addressees receive the best-performing version of the test. This technique lets […]

  • A/B tests

    A/B tests are experiments that compare two versions of a webpage or app to determine which one performs better in terms of user behavior or conversion rates. A/B testing, also known as split testing, is a method used in marketing and product development to compare two versions of a webpage, email, advertisement, or any other […]

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