How to create abandoned cart email for Magento?
Abandoned cart email is a type of quick transactional email sent to your customers to recover lost sales. You can use it to send a reminder about the products they have left in their carts and encourage them to complete their order and proceed to the checkout page.
The abandoned cart email will present a quick summary of the products your customers have left in their cart, which is filled in automatically. It will be sent after a specified amount of time which you can set up in the properties of your message.
Abandoned cart emails can be very beneficial for your business. Apart from forming a bond with your customers, you will also have a chance to win back lost revenue for your Magento store.
Note: You can create only one abandoned cart email per store.
How can I create an abandoned cart email?
To create an abandoned cart email:
- Go to Ecommerce tools > Quick transactional emails.
- Click on the Connect now button in order to integrate GetResponse with Magento.
- Click on the Create quick transactional email button.
- A pop-up window will open. Select Abandoned cart email and click on the Go to email creator button.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1109/Screenshot-2022-05-20-at-13.08.33-1024x751.png)
- Provide an internal name for your message, define the store, specify the delay for your message, choose from and reply-to emails, type in the subject line and proceed to Design message page.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1123/Screenshot-2022-05-20-at-13.22.44-766x1024.png)
- On the Design and content page, choose a template to your liking.
- The design of the abandoned cart box is customizable. You can:
- change layout and orientation
- adjust vertical and horizontal spacing
- decide if you want to display reminder text and customize it
- adjust image alignment and padding
- customize product names
- customize price
- customize purchase button.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/02/1108/Screenshot-2022-02-02-at-08.39.22-1024x528.png)
- You can also add additional elements outside the order confirmation box:
- image
- text
- button
- video
- spacer
- divider
- social media icons
![](https://us-wd.gr-cdn.com/help/sites/9/2022/02/1112/Screenshot-2022-02-02-at-08.41.48-1024x524.png)
- Click on the Next button in the upper right corner.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/02/1110/Screenshot-2022-02-08-at-11.59.30-1024x44.png)
- Click on the Save and activate button.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/02/1113/Screenshot-2022-02-02-at-08.44.05-1024x766.png)
- Your message will be saved under Quick transactional emails tab.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1125/Screenshot-2022-05-20-at-13.25.44-1024x232.png)
When is my abandoned cart email sent?
Your abandoned cart email is sent when a logged in customer adds a product to a cart, but does not make the purchase.
Note: In order to avoid sending duplicated abandoned cart emails, make sure you turn off the default abandoned cart email in plugin settings.
How can I manage my abandoned cart emails?
You can manage your abandoned cart emails in Ecommerce tools > Quick transactional emails, where you will see all types of quick transactional emails that you have created.
Under the name of your message, you will see:
- the store your message is linked to
- the type of your message.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1126/Screenshot-2022-05-20-at-13.26.31-1024x224.png)
In this tab, you can also check general statistics for your quick transactional emails:
- number of delivered messages
- open rate
- click rate.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1127/Screenshot-2022-05-20-at-13.27.03-1024x225.png)
The Actions menu (vertical ellipsis) allows you to edit, preview and delete your message, as well as send a test message.
![](https://us-wd.gr-cdn.com/help/sites/9/2022/05/1128/Screenshot-2022-05-20-at-13.27.55-1024x234.png)
Note: You will need to deactivate your email first by switching the Status toggle in order to edit it.