Google remarketing

Google remarketing is a targeted advertising technique that allows businesses to reach users who have previously visited their website, displaying relevant ads to these users as they browse other websites or use other apps.

Google remarketing, also known as Google AdWords remarketing, is a digital marketing strategy that allows businesses to target and engage with users who have previously interacted with their website or mobile app. It is a powerful tool that helps businesses increase brand awareness, drive conversions, and maximize the return on investment (ROI) of their advertising campaigns.

The concept of remarketing revolves around the use of cookies, which are small text files stored on users’ devices when they visit a website. These cookies enable businesses to track users’ online behavior and create customized ads tailored to their interests and preferences. When users leave a website without making a purchase or completing a desired action, remarketing allows businesses to display targeted ads to these users as they browse other websites or use mobile apps within the Google Display Network.

By leveraging the vast reach of Google’s advertising network, businesses can reach potential customers across a wide range of websites and apps, increasing the chances of re-engaging with them and driving conversions. Remarketing ads can be displayed in various formats, including text, image, video, and responsive ads, providing businesses with flexibility in terms of creative options.

If you would like to learn more about paid ads and how you can use them effectively, you can check out our various blog posts discussing this topic.