Search retargeting

Search retargeting is a targeted advertising strategy that displays ads to users based on their previous search behavior, allowing advertisers to reach potential customers who have shown interest in specific products or services.

Search retargeting is a digital advertising strategy that allows marketers to target individuals who have previously shown interest in their products or services through online searches. It involves using data collected from search engine queries and leveraging it to display relevant ads to these potential customers across various websites and platforms.

The process of search retargeting begins with the collection of search data, which is typically done through third-party advertising platforms or data providers. These platforms track and analyze the search terms and keywords used by users when they conduct online searches. This information is then used to create audience segments based on specific keywords or search queries related to the marketer’s offerings.

Once the audience segments are defined, marketers can create and display targeted ads to these individuals as they browse the internet. These ads can be displayed on websites, social media platforms, mobile apps, or any other digital channels where the targeted audience is likely to be present. The goal is to remind and engage potential customers who have already expressed an interest in a particular product or service, increasing the likelihood of conversions and sales.