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Contents:

ESP

Email Service Provider is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account

and send out emails using a Web browser
interface, the ESP’s servers and Internet connections do the heavy lifting.

Related articles

  • Why shouldn’t I use Yahoo!, AOL, Mail.ru email as my “From” address?

    Some email service providers adjust the Domain Name System (DNS) to control how you use the “From” field in email. They want to ensure that people use only trusted servers to send messages. And they want recipients to be confident that, when they receive an email, it was sent from the company that owns the […]

  • What are bounces?

    A bounce is an email that is returned to the sender because it cannot be delivered for some reason. Bounces fall into two categories: hard bounces and soft bounces. What are the most common reasons for bounces? When an email is returned to the sender, the email server typically provides the reason for the bounce: […]

Popular resources

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  • Essential Guide To Marketing Automation For Ecommerce

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