How to track Google Ads conversion on my legacy landing page?
Google Ads conversion tracking is available for two types of landing pages:
- Landing pages that redirect to a default thank-you page. A thank-you page is crucial for conversion. A user visit to the thank-you page, means the user completed a task you wanted them to do.
- Landing pages that contain a form. We send conversion data after the form is submitted, even if you don’t redirect to a thank-you page.
If you have a Google Ads account, you can automatically enable conversion tracking on your landing pages. Just enter a conversion label and conversion ID in your landing page configuration.
Google Ads conversion tracking helps you check the effectiveness of your Google Ads campaigns. These campaigns bring active customers to your landing pages. When you track landing pages, you can verify how an Google Ads campaign affects signups or form submissions.
For more information about Google Ads conversion tracking, visit Google Ads Help.
How do I integrate Google Ads conversion tracking on a landing page?
What you’ll need
- A working Google Ads account
If you don’t have an Google Ads account, go to https://ads.google.com/home/, click Start now, and follow the Google instructions.
- A Google Ads conversion setup
If you don’t have a Google Ads conversion yet, see https://support.google.com/google-ads/answer/6095821
- A landing page
How do I find the conversion ID in Google Ads?
- Sign into your Google Ads account.
- Click Tools&Settings and then click Conversions under Measurements.
- Click on the name of your conversion to enter its settings.
- Click Tag setup to expand the section.
- Select Use Google Tag Manager.
How do I include the tracking code in my landing page?
To add Google Ads tracking code to your landing page:
- Log into your GetResponse account, go to Landing pages.
- Edit the settings of your page by hovering over the Action menu (vertical ellipsis) and selecting Edit settings.
- Scroll down and expand the AdWords conversion tracking section.
- Paste the values you copied from Google Ads.
- Paste the value of Conversion ID in the Conversion ID field.
- Paste the value of Conversion label in the Conversion label field.
Click Save to save the changes or Publish if you want to set the page live.