I’ve written 5 published books, which are carried in commercial book stores around the world. My name is Robert Bruce, and I’m the founder of Astral Dynamics. In 2011, I evolved into online self-publishing, because it provided me the opportunity to contact my readership directly, and increase my profit margin.
The key to making sales online is to keep a regular newsletter, featuring rich, original content that is genuinely useful to your readers. Think of the newsletter as an ongoing book, or magazine, where you freely dispense your best ideas one page at a time, and in return, you insert 2-3 tiny advertisements for your own goods and services.
It’s crucial that you consider your newsletter a real literary piece, and not just a way to spam your products. This will retain and grow your readership. My own following has gone from zero to tens of thousands because friends are telling friends. It’s gone viral, in a sense, due to its quality.
If you write a helpful, knowledgeable, timely newsletter then your readership will adore it, because they are getting your valuable content for free!
In my view, any serious author has a steady blog or letter where their fans can keep up with them on a weekly basis. And I prefer email newsletters to blogs because everyone checks their email on a daily basis, whereas readers may forget to check your blog!
I chose GetResponse to host my newsletter, because of their reputation. I’ve continued employing their solution, because of how user-friendly it is.
If you are just starting your newsletter, then stick to it. If your writing is outstanding, your readership will inevitably come.
P.S. If you’d like to learn about how spirituality can increase your happiness and success in life, go to: http://www.AstralDynamics.com
Writing a great e-book is one thing, but selling it is another. Up to now, getting it to market and reaching new audiences has been a long, complex process often requiring a marketing department and a flexible budget in order to earn a return on investment worth your time. With GetResponse, selling a self-published e-book has never been easier.
To generate sales, the process starts before you even write the e-book. So identify your audience and decide how to communicate with them. Gather as much data as possible. Find out who they are, what they do, and what they are interested in.
Monitor the web, including forums and discussion boards, to find frequently mentioned topics and questions left unanswered. Conduct surveys and ask your audience for feedback. The data you receive is from your most reliable source.
Based on information you gather, separate your audience into groups based on demographics (such as gender, age, social status) and behavior (such as types of emails opened, links clicked and goals reached). Save them as segments, so you can email each group individually with content to match their tone and the preferences in their profile.
Send relevant information to each segment using newsletters and autoresponders deployed in a timely fashion. When your publication reaches the right audience at the right moment, it helps generate maximum interest and engagement.
At this point, you’ve finished your e-book, promoted it with newsletters and autoresponders, and created buzz in social media channels. Now it’s time to create an offer your readers won’t want to miss. Use all the information you’ve gathered and prepare a campaign designed to win their hearts.
To extend your reach to new audiences, create beautiful, effective landing pages to convert website visitors and blog readers into engaged subscribers. For best results, place a sign-up form on a dedicated website and show visitors how to obtain your e-book and stay in touch.
When selling your e-book, consider using one of the many available integrations with online shops and shopping cart systems, such as E-junkie, to process the payment. Or simply send the download link to your subscribers and keep charming them with new blog posts and publications.
Promoting your e-book is at least as important as writing it. Even the best-written e-book, with the most influential and thought-provoking concepts, is bound to fail if nobody knows it exists. And now, promotion has never been easier, thanks to GetResponse.
To achieve best results, prepare a detailed strategy including objectives and tactics. It should include all available methods of promotion and contingency plans for responding to unpredicted events, so you can reach your goals on the first attempt.
In an ideal world, start promoting your e-book and creating buzz before it’s finished. You can start making connections and engaging your audience by communicating with your blog readers and in discussion panels, social media channels, and forums.
In addition, use email and online marketing tools to maximize the effectiveness of your promotional campaign. The messages reinforce each other and strengthen the impact of your campaign.
To take advantage of the buzz you create, add sign-up forms on your website and social media channels to sign up additional subscribers. Collect email address, name and topics of interest to use as conversation starters.
Follow up with newsletters and autoresponders tailored to their interests in order to spark the right conversations at the right moment. By combining communication methods, you keep them engaged and reinforce the bond that's forming between you.
Once the e-book is published, create a powerful landing page with an offer just for your subscribers. Make them feel special and let them be the first to read and review your e-book. Ask for their opinions to encourage conversation and gain ideas for future publications and discussion topics.
Promote the e-book with newsletters and autoresponders leading to a landing page designed to convert them into loyal, engaged customers. Then sit back, observe the results, and watch your sales skyrocket!
Continue to analyze engagement levels using Email Analytics. Use A/B Testing to find out what sparks their interest. Based on these findings, design campaigns to win their hearts. Optimize your communications to convert interest into desire.
Since your business isn’t just around the corner, you may never meet your readers in person, so you’ll need a way to promote it remotely and keep your audience engaged.
Start by setting up a blog and social media profiles to make yourself known as the author of the soon-to-be bestselling e-book. People need to be able to look you up and find out your fields of interest, expertise, and what you’ve done up to now, so they can identify with you and what you are writing about.
Next, you’ll need to drive traffic to your website. Consider using search engine strategies and participating in online discussions relating to your topic. You’ll get to know your audience, answer their questions, and position yourself as an interesting expert.
Become active in social media channels, blogs and forums to generate buzz around your publication and gain access to new and even the most distant audiences.
Collect as much information about your audience as possible, so you can convert the leads into buyers. At a minimum, collect email address and name, so you can personalize your email campaigns. If you also ask a question about their field of interest, the information your receive can be a great conversation starter, to keep readers engaged. Collect these through sign-up forms and continue to send updates even after the e-book has been published.
As you build your email list, start a conversation that sparks their interest and keeps them engaged and craving more. Use newsletters, autoresponders and social media channels to inform them about progress and upcoming events, to build anticipation for the publication date.
When the e-book is ready, convert your audience’s interest into the desire to buy it. Count down the days and create buzz around the publication day to motivate them to take action.
To distribute your e-book, build attractive, goal-oriented landing pages that turn subscribers into clients and track conversions. This enables you to analyze performance, test approaches, and optimize tactics. Monitor improvements in online traffic and sales, so you can keep your strategy on track and plan future campaigns.
And now the best part: your e-book can continue to produce sales as long as you keep driving traffic to your website and keep your audience engaged in an online conversation.
Use autoresponders to send timely messages to your leads according to their stage in the sales funnel. When they are ready to make their decision, turn them into clients and continue making money.
With the rise of e-books, the ability to market your publication successfully has never been more critical. This is where a good strategy and email marketing tools come in.
It’s important to start your marketing even before the e-book is available for potential readers. Email marketing is an essential element of the process.
Consider creating a landing page with a sign-up form, so your visitors can subscribe to your newsletter and be notified about the release date of your e-book and local events, such as e-book appearances and media interviews.
Collect more information than just an email address. Ask about their interests, such as book categories they enjoy, city where they live, and how they heard abut your e-book. This will enable you to send targeted content to the right people.
Engage your Twitter followers and Facebook fans. Post a link to your sign-up form to expand your audience, so you can send timely notices and offers.
You might run a contest or sweepstakes for your fans and prospective readers, where they’ll be able to win a copy of your book, an exclusive meeting, or a picture with the author.
Make a simple checklist of tasks required for promoting your e-book. Create a calendar and roadmap for campaigns. Write down each step and keep it handy for reference.
Plan an email autoresponder cycle. Schedule emails to deliver news, educate your audience about your e-book, provide free previews of excerpts, gather feedback, inform about event locations, etc.
Remember that we’re in the 21st century, and your prospective readers are likely to view emails on mobile devices. So design your newsletters with responsive design in mind, so your emails look great whether viewed on desktop, laptop, smartphone or tablet.
Most important, put your plan in writing. It will help you at every step in the process of promoting your book.
Marketing doesn’t end on publishing day. Plan follow up newsletters that let readers know how many books you’ve sold and how many new fans you have. Share your roadmap of events, picture and video galleries from various promo events, and get constant feedback from new readers.
Keep track of campaign statistics, so you can quickly react to reader behavior. The data you collect will also help you plan good follow-up campaigns and future strategies.
Your strategy is the main partner you can rely on while promoting your book.
Gather your audience even before the release date of your novel. Tweet about it, post on your Facebook fan page, get everyone you know to spread the word about your novel and its promotional campaign.
Let them know about parts of the story you’ve written. Announce events and book signings. Ask readers to share your newsletters on social media for wider exposure on the web.
In your initial newsletter, introduce yourself as a novelist and share your bio. Create an autoresponder cycle to save time delivering information to new subscribers.
Release some of your short stories. Or select excerpts from your novel and publish them for your audience before your whole book is out. This way you can introduce the story, build audience interest, and make people want it even before publication.
Invite bloggers to read your book before it’s available to the public and ask them to write a review or comment on the plot. Write guest posts for blogs that promote content in your book’s category.
Start you own blog (ask for help if you need it) to grab your audience’s attention and make them want to read your book. Write about it in general and share a few details. Introduce characters and describe their personality. Write about each promo event. Share photo and video galleries. Ask readers for feedback. A blog is great for collecting reader data and comments to use in later communications.
Create display banners, so your future publishers and bookstores can get a head start promoting your book. Create a landing page so the display ads lead to more information and a call to action. Start a Google AdWords campaign.
Promote your novel in as many channels as you can manage.