Marketing automation blog

Staying one step ahead of the customer has gotten a whole lot harder recently. Whereas a customer journey once represented a swift trip from A to B and then perhaps to C, it now resembles something of an alphabet soup, with customers taking many a me...

Oct 17, 2022

Marketing Automation and the New Omnichannel Journey

Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themsel...

Aug 24, 2023

The Three Levels of Marketing Automation & How to Decide

Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a mea...

Jun 26, 2020

6 Lead Scoring Techniques You Should Use With Marketing Automation

No doubt you’ve already encountered several articles focused on getting ready for the upcoming holiday sales season. While we know there’s plenty of information and tips out there to make the most of this sales season, in this post we want to encoura...

Jun 26, 2020

Use Marketing Automation To Retarget Your Leads For The Holiday Season

You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads incr...

Dec 16, 2022

The Three Easiest Ways To Get Started With Marketing Automation

If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’...

Oct 17, 2022

How To Master The Benefits And Pitfalls Of Social Media Automation

GetResponse Marketing Automation continues to evolve and adapt based on what relates to you, actual online business owners and online marketers. Our recent webinar, GetResponse Marketing for your online business, was aimed at highlighting the e-comme...

Oct 17, 2022

GetResponse Marketing Automation For Your Online Business: Webinar Recap + Recording

For anyone who has ever gone through a Marketing Automation project, you know that it can be a journey with many ups and downs. And not unlike riding “Kingda Ka” (a thrilling roller coaster located at Six Flags Great Adventure in Jackson, NJ): it’s e...

Oct 17, 2022

5 Conditions For Marketing Automation Success

Is it possible to use marketing automation to drive revenue of a traditional offline business? It sure is. In fact, marketing automation allows you to go beyond one time purchase and build long-lasting relationships with your customers when they are ...

Oct 17, 2022

Closing The Gap Between Your Online And Brick-And-Mortar Store With Marketing Automation