How do you measure the success of a marketing automation campaign? That’s always the tricky part, once you have your system up and running. Because success is more than people clicking through to your offer. It’s even more than sales – well, more than just sales. Success is ultimately determined by return on investment (ROI) – and sales factors into that, but it’s not the whole picture.
If you struggle to determine your marketing automation ROI, you are far from alone. A Duke University study of Chief Marketing Officers found that 63% of the executives surveyed could not quantitatively prove the short-term impact of their marketing budget spend.
The good news is that we, with this ebook, can help. Determining and calculating marketing automation ROI can be simple. Like everything else marketing automation, you can start small to keep things easier.
This ebook will help you understand – and learn to calculate – concepts like:
- Customer lifetime value (CLV)
- Cost per sale (CPS)
- Conversion rate
…as well as give you strategies to increase your website visitors and newsletter subscribers, to help increase your pool of potential customers.
This ebook is for you if you are a marketing manager who is struggling to get the whole picture for your marketing automation campaigns and activities. This ebook is for you if you’re a small business owner who wants to understand the financial value of marketing automation (and how to calculate it). This ebook is for you if you are looking for additional conversion rate strategies, and how they might fit in with your current activities. And this ebook is for you if you think proving your marketing automation ROI is difficult or complicated, because it doesn’t have to be.
To learn how to start calculating the ROI of your marketing automation campaigns, download the ebook today!