The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems.
The main struggle for marketers has been collecting the right information about their customers to make the right decisions. Basically, you should know who, what, when, where, why and how — and convert it into strategically targeted marketing campaigns.
With marketing automation, exploring the underlying causes behind the data is so much easier. You can carefully plan the communication with your subscribers, examine their interactions with your brand, and see what’s working best. You can quickly identify areas for improvement and optimize your online marketing efforts.
You can go for truly sophisticated segmentation and personalization. You can create separate workflows for different subscriber personas and appeal to their personalities. You can deliver subscriber experiences that enable individuals to convert according to their temperament and preferences.
This e-book will show you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through your sales funnel.