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Celebrating 25 years of email innovation: The GetResponse journey

This is no ordinary month at GetResponse.

We’re commemorating a journey, a commitment, and a dream that began 25 years ago. And how you have helped us to get there.

Much like how birthdays are a time for reflection and gratitude, we’re taking a moment to look back at our roots and the journey we’ve embarked upon.

In the late 90s, the digital world was rapidly evolving. The ability to reach an audience instantly, regardless of their location or language, saw new business ventures emerging daily.

However, there were significant challenges. The solutions available on the market were often scarce, complex, and prohibitively expensive. In essence, most weren’t tailored for small business owners.

That’s when an idea was born: to make email marketing more accessible to businesses worldwide, to help customers build, nurture, and convert their audience through emails. Enter GetResponse.

Founded by the then-18-year-old Simon Grabowski in his attic in 1998, GetResponse started as a simple email autoresponder.

This is what the GetResponse website used to look like 25 years ago
This is what the GetResponse website used to look like 25 years ago

From those humble beginnings, GetResponse has transformed, evolved, and expanded.

Today, we’re more than just an email autoresponder. Our international brand proudly serves over 400,000 customers globally, in 180+ markets.

How the GetResponse logo evolved over the years
How the GetResponse logo evolved over the years

Our suite of tools has grown exponentially, encompassing AI-driven email marketing, landing pages, webinars, marketing automation, forms, popups, and so much more.

Each tool and feature was built with a singular goal in mind – to empower businesses to connect more effectively with their audience.

But this journey, as incredible as it has been, is not about ourselves alone. It is more about you – our loyal customers. Your trust, feedback, and partnership have been foundational to our growth. Every milestone we achieved, every challenge we overcame, was made possible because of your unwavering belief in our mission.

GetResponse timeline.
Historical milestones for GetResponse

Our deepest gratitude goes out to each of you who has been a part of this journey, from our earliest adopters to our most recent members. Thank you for entrusting us with your businesses, for growing alongside us, and for being an essential thread in the tapestry of our story.

As we reflect on our 25 years, we invite you to journey down memory lane with us. Over the years, our brand, logo, and website have evolved. We encourage you to explore the visual evolution of GetResponse and witness how we’ve changed, adapted, and flourished. It’s a testament to our commitment to innovation and our promise to always remain at the forefront.

Echoing the words of Google, which also recently marked its 25th year, “Thank you for evolving with us.” Our mission and passion remain steadfast: to continue to innovate and equip businesses with the tools they need to thrive in the digital age.

Looking to the future, we’re exhilarated by the possibilities, innovations, and milestones that lie ahead. We eagerly anticipate the next chapter and are thrilled to journey there, hand in hand with you. Here’s to the next 25.

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Michal LeszczynskiMichal Leszczynski

Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. You can reach out and connect with Michal on LinkedIn.

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