Part of the ResponseCon series
The Online Marketing Bootcamp 2018 in Kuala Lumpur has ended and what an amazing event it was!
If you missed out, don’t worry!
Come join our mailing list to get updates on our next ResponseCon event!
Why should I go?
Listen to Renowned Speakers
Learn from the masters of marketing, advertising, sales and beyond. Listen to companies like Fave, iMoney, Maxis, Shopify, and many more share their business insights and actionable ideas.
#GetInspired by Case Studies
See how the best businesses excel at email marketing and marketing automation. Our impressive customer stories will equip you with an arsenal of tips and tricks, clever strategies, and best practices for generating leads and getting better response rates.
Become a Certified Expert
Join our creative workshops with GetResponse Education Team and become a certified email marketing and marketing automation professional.
Connect With Our Community
Network with top industry influencers, marketing experts, and GetResponse customers, all sharing their expertise and experiences.
Thursday, March 22
|9:00 – 9:30||
Registration and breakfast
|9:30 – 10:00||
|10:00 - 10:30||
Deliverability Myth Busting
Learn what’s right and wrong in the world of email marketing, and use this knowledge to achieve high email deliverability rates.
|10:30 - 11:00||
Case Study #1: iMoney – How We Avoid the Promotions Tab
Learn the tried and true best practices that iMoney applied to avoid the promotions tab every time they send a newsletter.
|11:00 – 11:15||
|11:15 - 11:45||
Panel Discussion: 2018 Top Online Marketing Trend
What’s the future-forward approach to online marketing? Listen to our experts discuss the latest marketing trends.
|11:45 - 12:15||
eCommerce: Investing to win
|12:15 – 13:15||
|13:15 - 13:45||
Considerations in Asean E-commerce
|13:45 - 14:15||
Making Data-Driven Design Decisions – Landing Page Excellence
Build landing pages that attract, convert, and keep the conversation going.
|14:15 - 14:45||
Case Study #2: Optimal Landing Pages for Seasonal Marketing Campaigns
Come to learn how MoneyMatch builds customer engagement for seasonal marketing campaigns.
|14:45 - 15:15||
How Email Increases The Effectiveness Of Your Marketing Funnel
|15:15 – 15:30||
|15:30 - 16:00||
How Email Marketing Generates Returns
How valuable is email marketing for your business? How do you measure it? And how do you improve it? Learn all the ins and outs from this inspiring keynote.
|16:00 – 16:30||
Day 1 Recap
Friday, March 23
|9:00 – 9:30||
|9:30 - 12:00||
The buyer’s journey: how a web visitor becomes your engaged contact
Join Aldona Kowlaczyk, a certified GetResponse education expert as she explains how to use landing pages, targeting and segmentation in order to turn web visitors into contacts, and contacts into customers. Find out how to optimize your landing pages to convert effectively, and keep your company’s scent along the way.
|12:00 – 13:00||
|13:00 - 14:00||
Meet 1:1 with speakers, the GetResponse staff, and your peers in the community to ask questions and get advice.
|14:00 - 15:00||
The buyer’s journey: nurture and convert your contacts with effective newsletters and marketing automation
Join Kamil Jodełko, a certified GetResponse education expert as he unveils how to build a perfect newsletter that will get opened, read, and clicked. Then, stay for a marketing automation session to learn all you need to know about building effective communications flows in a simple and manageable way.
|15:00 - 15:30||
Become a Partner
Explore unique opportunities to partner with us! Join dedicated programs for affiliates, agencies, and online marketers – and see how we can help grow your revenue.
|15:30 - 15:45||
Wrap-up and farewell
Online Marketing Bootcamp
Aloft Hotel KL Sentral
No. 5 Jalan Stesen Sentral,
50470 Kuala Lumpur,
Federal Territory of Kuala Lumpur, Malaysia
We’ll run another ResponseCon
event in Kuala Lumpur in 2019
Sign up to get updates!
With only $200 in his pocket, Simon created the first version of GetResponse in 1998 to solve a business problem — he needed an easy way to build an email marketing list and send drip content to customers at regular intervals. The product worked so well that Simon established GetResponse with the mission to bring big-company technologies to small businesses. Over the years, his vision and leadership has attracted a team of over 300 highly-skilled employees to create a comprehensive online marketing platform known for great design, simplicity, and an unmatched user experience. Simon is a serial entrepreneur with a wide knowledge of the digital world and a burning passion for bringing advanced, innovative technology that simply works for the customer.
A passionate email marketer and a good wordsmith, has been practicing email marketing for over 2 years now at GetResponse. Justyna has been working for some time now with the GetResponse suite on the optimization of brand's communication. She's run numerous A/B tests, most of them on deliverability and subscriber engagement. Previously, Justyna has worn just about every hat you can wear at small B2B companies - and she's eager to share with you the big versus the small in email deliverability myth busting session at ResponseCon 2018.
Aldona has been working at GetResponse as the Customer Eduction Expert for two years now and what she truly enjoys doing is teaching our customers how they can explore the full potential of GetResponse for their unique business needs. Aldona will conduct the Day 2 workshops at the Bootcamp, and she’s excited to bring all the platform and best practices knowledge to you. She’s looking forward to see you in Kuala Lumpur this March.
Mellissa is leading the GetResponse office in Malaysia and she’s got it all – strong leadership skills, great analytical insight, and most of all – extraordinary people skills. Mel has delivered numerous inspiring keynotes on events, such as NEXT Malaysia 2017, igital Marketing Malaysia 2017, Exabytes Internet Marketing Summit 2017, Malaysia Digital Economy Forum 2017. She’ll be one of the panellists at the Bootcamp and all ears during the networking hour.
Kamil Jodełko is the Customer Education Expert here at GetResponse. During the three years he’s spent with the company, he enjoyed working with our customers on online marketing deliverability strategies, implementing marketing automation, and more. What Kamil is really passionate about is developing relationships with customers. Kamil is also a marketing automation specialist for GetResponse. He took part in projects that involved building predefined libraries of if-then scenarios, or building complex automation workflows for the customers. In 2017, he flew to 6 different States to conduct workshops for our customers or attended workshops to learn about the current best practices for online marketing. He’s super excited to meet you all at the online marketing workshops during the Online Marketing Bootcamp!
I am a UI/UX Designer at Fave Asia, one of the fastest growing startup, building a multi-category O2O platform in South East Asia. At Fave, being user-centric and data-driven are the keys to most of our design decision and innovation. My previous 5 years of experience in the digital advertising industry, creating highly intuitive crafted ideas across the web, mobile apps and social media platforms. Outside of my job, I actively participate in numerous events like Woman Startup Weekend & MAB Hackathon. During my free time, I love picking up a book to read. The Fave Group is one of South East Asia’s fastest growing startups. What started out as the award-winning fitness sharing platform KFit in 2015, has since expanded into a multi-category O2O platform. Today, the Fave Group consists of Fave, KFit, Groupon Indonesia (acquired in June 2016) and Groupon Malaysia (acquired in November 2016). It is our mission to help local businesses across SEA grow and adopt technology in digital payments, e-commerce and mobile, with the aim of leading O2O local commerce in the region. And with the recent launch of FavePay you can now make purchases via our app, no cash or credit card necessary, get instant discounts and enjoy up to 20% cashback on subsequent visits. This will allow partners to cater to the growing cashless digital economy & gain returning customers in the process. It is accepted in over 500 partnered restaurants, cafes and dessert shops across Malaysia, Singapore and Indonesia.
and Product, WOBB
In 2015, Shakira joined WOBB as a B2B Salesperson, but quickly noticed ways to improve WOBB’s marketing strategy, and so promptly transferred to the marketing team where she has been promoted to Marketing Manager and then to Head of Marketing and Product in just under 2 years. She has played a pivotal role in building a strong brand for WOBB through marketing and product initiatives as her role requires a bird’s eye view of WOBB’s entire business strategy. A true embodiment of the company’s 9 core values, Shakira is also elected to lead WOBB’s Culture Committee, a team that is in charge of constantly reinforcing WOBB’s values in day-to-day business practices from deciding on action plans to deciding whether potential candidates should be offered positions in WOBB. WOBB is a Malaysian job search platform that connects employers with quality Gen Y talent. Founded in 2014 by Derek Toh, WOBB officially launched their mobile app and website in 2015, generating positive traction and feedback from purpose-driven and innovation-led employers searching for a job platform that focuses on company culture. The platform has won multiple awards since it’s inception in 2015, including Alliance Bank Bizsmart Academy Top 20, DIGI WWWOW Awards Top 5 (mobile e-commerce), and featured on Yahoo! News, The Star Newspaper and BFM89.9. WOBB is a partner with Linkedin and is one of the few innovative Malaysian startups funded by both Cradle Fund’s CIP150 and CIP500 grants. Today, WOBB is working towards being the number 1 job platform in Asia championing the future of work.
Ben Ibrahim is a sports professional who currently works at the Ministry of Youth and Sports, Malaysia as an Officer & a Project Manager. He joined the National Sports Council (MSN) in 2016 and is now currently working at the National Sports Institute (ISN). Prior to joining the Ministry, Ben worked in the media industry (Mainly in sports and business) as an English TV Presenter and newspaper journalist. In his career, he has worked with Foxsports Asia, Astro Awani, Astro Supersport, NTV7 and the Star Newspaper. His love for sport started in Australia, where he attended high school, and picked up the sport of Rowing. He rowed and coached for Melbourne University Boat Club (MUBC) for a number of years whilst also studying for his Masters in HRM. Ben's 14 year career spans 4 industries – volunteer Rowing coaching, corporate (HRM and Marketing), TV and media, and now High Performance sports. In 2016, he helped set-up Malaysia’s High Performance PODIUM program.
Sam currently leads strategy & growth within the enterprise team at Maxis. An entrepreneur at heart, he spent his early years, successfully bootstrapping his eCommerce startup in Australia. Sam’s experiences range from total supply chain at Nestle, to ecosystem & venture building at MaGIC to policy making at the Prime Minister’s Office of Malaysia. He has scaled multi-million dollar businesses through digital and is extremely passionate about creating sustainable growth in organizations.
at Lion & Lion
Sumit joined Lion and Lion from Leo Burnett (SG), where he ran the global digital account for P&G’s SK-II brand. Prior to that, he was with eBay and Macy’s in the US where he held leadership positions in omni-channel strategy, Ecommerce and CRM. Sumit has a total of 16 years of experience in the digital space both on the client, and the consulting/agency side.
Xinch is an entrepreneur and marketing strategy consultant. She brings with her 8 years of email marketing, content marketing and conversion optimization experience. She cofounded Watch Over Me, a personal safety service, in 2013 which was acquired by Carousell in 2016. She is currently an Entrepreneur in Residence with Quest Ventures and the Digital Marketing Instructor @ NEXT Academy.
Learn how partnering your marketing agency, creative group, or SEO and web design firm with GetResponse can help you grow both your company and your clients’ businesses. Also, learn how partnering your affiliate program with GetResponse can help you grow both your company and your clients’ businesses.GetResponse Director of Partner Programs, Zak Barron will show you how you can build a value added program and create new revenue streams with GetResponse.
Since graduating from McMaster University with Bachelors of Engineering Physics & Management, Arun has gone on to carve out niches in a range of industries, including travel, venture capital, ecommerce, and telecommunications. While working all over the globe, he based himself in a variety of locals including South Africa, Malaysia, Indonesia, Singapore and the United States. Presently, he is the Shopify's Singapore Country Manager based in Singapore. The role offers a unique opportunity to help grow a company in a region exploding onto the digital stage.
More than 350,000 customers in 182 countries trust GetResponse, the all-in online marketing platform. The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board.
With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.