What statuses can my Facebook Ads have?
There are different scenarios possible when it comes to the status of your Facebook ads.
When you submit an ad, it first has to be accepted by GetResponse, and then by Facebook. When the ad is in review, it will have an In review status.
What happens when my ad is accepted?
When you submit the ad, we take the budget from your credit. It then waits in the In review status till it’s accepted by GetResponse and then by Facebook.
- Once the review is successful, your ad will have an Active or Scheduled status, depending on how you’ve set it up.
This means the ad will be running till the set date. You’ll have 3 options to change the status of the ad:
- Pause the ad. If you pause the ad and don’t re-enable it before the end date, the money will be blocked till the end date. After that date, the unspent money will go back to Total credit.
- Cancel the ad. When you cancel the ad, the remaining funds will go to your Total credit
- Do nothing. The ad runs till the end date, has the status Completed and all the funds are used up.
Note: During the ad running time it can also be turned off by Facebook. If that happens, you will see an error message Disapproved next to your ad. You’ll be able to edit the ad and submit it again or leave it as is. If you leave the ad as is, the money from your budget will be blocked till the set end date. Afterwards, all unspent funds will be added to Total credit.
Whenever you get an error, you will be able to see more details on the specifics if you hover over the red dot next to your add status.
What happens with my funds when the app is paused, cancelled, or turned off by Facebook?
We transfer all unused funds that are left after the ad end date to Total credit. When you create your next ad, we will apply that credit first to the cost of your ad. If the funds in Total credit aren’t enough to cover for the whole cost of your ad you won’t be able to submit the ad. First, you will have to add more funds to your credit.
What happens if my ad is not accepted?
There are two stages at which your ad can be rejected.
Rejected by GetResponse.
If your ad doesn’t go through the verification by GetResponse, it gets rejected. You will see an error message Failed next to your ad. To resolve it, you can edit the ad and resubmit it for verification. If you don’t, the ad stays with the error status.
Rejected by Facebook.
If your ad is not approved by Facebook, you will see an error message Disapproved next to it. To resolve it, you can edit the ad and resubmit it for verification. If you don’t, the ad stays with the error status. The ad can be rejected according to the Facebook Guidelines.
You can also check out Facebook training about ad policies here.