Email filtering

Email filtering is a process of sorting and organizing incoming emails based on predefined criteria, such as sender, subject, or content, to prioritize important messages and block or redirect spam or unwanted emails.

Email filtering is a process used to manage and organize incoming emails based on pre-defined criteria. It involves automatically sorting, categorizing, and prioritizing emails to ensure that users receive relevant and important messages while minimizing the impact of spam, junk, and potentially malicious content.

The primary goal of email filtering is to enhance productivity and efficiency by reducing the time spent on managing emails. It helps individuals and organizations stay focused on important tasks by keeping their inbox organized and clutter-free.

There are various types of email filters that can be implemented. These filters use different techniques to analyze email content, sender information, and other attributes to determine their relevance and potential threat level. Some common filtering techniques include:

1. Content-based filtering: This involves analyzing the content of an email, including keywords, phrases, and attachments, to determine its relevance and potential spam or malware content.

2. Sender-based filtering: This technique examines the sender’s email address, domain reputation, and other factors to identify trusted senders and block or redirect emails from suspicious or blacklisted sources.

3. Whitelisting and blacklisting: Users can create lists of trusted senders (whitelist) or blocked senders (blacklist) to ensure that emails from trusted sources are always received while unwanted messages are automatically filtered out.

We have prepared a special blog post on how to improve email deliverability and reach the email inbox. Additionally, in this blog post, we explained why emails go to spam and prepared a list of things you can do to prevent it.