Creating accessible assets: Videos

Videos are a powerful way to engage your audience, but to be truly inclusive, they must be accessible to all users. This includes providing captions, transcripts, and clear controls for playback. In this article, you’ll learn how to make your video content accessible so that everyone (regardless of hearing, vision, or cognitive ability) can watch and understand your message.

To make sure your website, landing page, form or message meets the accessibility requirements, use the checklist available here.

Requirements

  • Prerecorded video-only content must include a text description. This can be in regular text (e.g., in a paragraph) and may be short or long, depending on the nature of the video.
  • Live video-only content must include a text description. This may be in regular text (e.g. in a paragraph), and it can be short or long, depending on the nature of the video.
  • A method must be provided to pause, stop, or hide any media content that begins playing automatically and lasts 5 seconds or more.
    • If the information starts automatically, lasts more than 5 seconds, and is presented alongside other content, users must be able to pause, stop, or hide it unless the movement, blinking, or scrolling is essential to the activity.
    • If the information starts automatically (auto-updating) and is presented alongside other content, users must be able to pause, stop, hide it, or control the update frequency unless the auto-updating is essential to the activity.
  • A mechanism must be provided to stop, pause, mute, or adjust the volume for audio or video that automatically plays on a page for over 3 seconds.
  • Prerecorded video-only content must include an audio description (narrated description) of important visual content.
  • Pages must not contain anything that flashes more than 3 times in any one-second period

Examples

video with subtitles and transcriptDO: Video transcript is provided, as well as all the controls for the user.