Scoring and Tagging
Nurturing relationships with your audience
GetResponse introduced Scoring and Tagging as a part of Marketing Automation to help you get to know your customers and analyze their habits and preferences. When used separately, either tool can help you segment customers or track their activity. But when combined, they enable you to create a perfect customer profile and a truly tailored automation workflow.
With GetResponse subscriber scoring, you can
track and rate customer actions and use the insights that you collect to measure the value of your database.
subscriber profiles. Add or subtract points based on user behavior.
Assign any number of points to
any selected activity.
Apply scores to subscriber profiles
using API. Measure opens, clicks, and many other user actions.
Use individual customer scores to
build personalized automation workflows.
value of your subscribers based on their scores.
reward programs for your most valuable customers.
Build early warning systems to help you
identify declining customers.
Reset customer scores at any time to start over.
GetResponse tagging allows you to add labels to each of your subscribers.
Build personalized and relevant communication with your database.
unlimited number of tags to each subscriber. Assign or remove tags based on customer actions. Search and segment tagged contacts to create targeted campaigns.
Design automation workflows
using tags to trigger specific follow-up actions.
Analyze tags of individual customers and
track their activity.
manually or automatically based on criteria you choose. Clear tags any time to start over.
Use tagging to create a
one-to-one brand experience.
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