Scoring and Tagging
Nurturing relationships with your audience
Scoring and tagging is a part of marketing automation that helps you get to know your customers and analyze their habits and preferences. When used separately, either tool can help you segment customers or track their activity. But when combined, they enable you to create a perfect customer profile and a truly tailored automation workflow.
With GetResponse lead scoring, you can
track and rate customer actions and use the insights that you collect to measure the value of your database.
contact profiles. Add or subtract points based on customer behavior.
Assign any number of points to
any selected activity.
Apply scores to contact profiles
using API. Measure opens, clicks, and many other user actions.
Use individual customer scores to
build personalized automation workflows.
value of your contacts based on their scores.
reward programs for your most valuable customers.
Build early warning systems to help you
identify declining customers.
Reset customer scores at any time to start over.
GetResponse tagging allows you to add labels to each of your contacts.
Build personalized and relevant communication with your database.
unlimited number of tags to each contact. Assign or remove tags based on customer actions. Search and segment tagged contacts to create targeted campaigns.
Design automation workflows
using tags to trigger specific follow-up actions.
Analyze tags of individual contacts and
track their activity.
manually or automatically based on criteria you choose. Clear tags any time to start over.
Use tagging to create a
one-to-one brand experience.
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