Automation Segmentation
Get targeted, make more impact
Get targeted, make more impact
Create supremely personalized customer journeys. Easily filter your contact lists based on custom data and behaviors for highly-targeted marketing automation workflows to send the content they want at the time they need it.
Maximize their engagement and your sales. With communications so specific, your subscribers won’t be able to resist.
Target distinct subscribers in your workflows through the dynamic segment filter.
Create dynamic segments based on countless combinations, like:
subscriber custom field data
geolocation
subscription date
last message date
webinar participation
presence in autoresponder cycle
Your database is a goldmine!
Put it to work and utilize custom fields in your workflows:
address your contacts with personalized content based on their preferences, or buying routines
create advanced subscriber profiles based on their demographics, purchase history, and online behavior
add and remove custom fields based on their stage in the individualized customer journey
send a targeted offer based on your subscribers’ location or desired score
move contacts to a desired campaign based on custom field value
apply workflows based on survey responses saved as custom fields
dynamically update your subscribers’ profiles by adding or removing custom fields as they progress through your workflows
and so much more.
