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Conditions, Actions, and Filters

Mining the value of your marketing database

The logic of GetResponse Marketing Automation

Marketing Automation is based on intuitive if-then-logic.

IF certain conditions exist
Filter, define or limit
THEN take a specific action

GetResponse Marketing Automation searches your marketing list to find the condition you specify and take a certain action. Communicate with your audience with even greater precision using a tool called filters.

Here’s a quick rundown of your options for defining conditions, actions, and filters.

Conditions

GetResponse Marketing Automation makes setting conditions as easy as point and click. Here are the conditions you can use to define your target:

Scoring

Use scoring to define the group of subscribers that you want to address by their score value.

Subscribe

You can narrow your search to those who subscribed to a certain campaign or used a certain sign-up method.

Message open

Set this condition to find those who opened an email — one specific message or any message.

Message link clicked

Use this condition to find those who clicked a specific link. Optionally, set a time limit on when they clicked the link.

Tag value

Set this condition to find subscribers you’ve tagged in the past.

Purchased

Follow-up with your customers and use this condition to engage with them immediately following a completed purchase.

Cart abandoned

Track if an online cart has been abandoned and encourage a completed purchase.

Visited URL

Learn if a subscriber has visited a specific URL and keep track of their interests.

Actions

Now that you’ve used conditions to find specific subscribers, it’s time to take an action:

Send email

This action sends a specific email to the subscribers you targeted.

Scoring

This action adds (or subtracts) a specified number of points to the scoring of the targeted subscribers.

Tag

This action tags the targeted subscribers with a specified tag value.

Move

This action allows you to move your contacts from one campaign to another as a result of the interactions with your workflow.

Copy

Copy your contacts from any chosen campaign based on your subscribers' preferences and actions.

Custom field

Assign or remove custom fields to subscriber profiles.

Wait

Use this action to define the amount of time to wait before taking the action. Example: for condition-open, wait two days before sending the specified email.

Filters

Want to sharpen your targeting even further? Use filters to narrow the group of subscribers that you want to talk to.

Range

Use this filter to limit the segment to a specified range. For example, you could find the first 50 subscribers who open the message.

Amount

Set this filter to define the number of subscribers who receive the action. Example: send a gift certificate to 10 subscribers only.

Dynamic segment

Use this filter to target specific subscribers in your workflow. You can create dynamic and workflow-specific segments based on subscriber data.

Campaign

The Campaign filter allows you to target specific subscribers in your workflow based on the campaign they are in.

Use this list for quick reference. For ideas on how to design and implement GetResponse Marketing Automation for your business, download our Planning and Implementation Guide.

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