Lead generation and marketing
communication in SaaS

See how Newspoint builds relations with recipients through strategically planned content and the use of webinars, lead magnets, and email marketing.

Newspoint logo

5

Target groups for webinars

22

Webinars done in 2020

Newspoint is a platform for monitoring brands and influences which allows you to search for clients, analyze trends and follow the activity of your competitors.

“Our contact base is made up entirely of people who expressed interest in our product. That’s why our conversion rate is so high.”

Robert SadowskiRobert Sadowski, Digital Marketing Manager

When did you decide it was time to use GetResponse?

The need to use a tool like GetResponse came from my experience from previous jobs. You can’t have successful marketing without email marketing and webinars.

How does GetResponse assist Newspoint?

  • We can build our contact base through lead magnets.
  • Managing contact base: creating dedicated lists, segments, assigning tags to recipients.
  • Creating webinars for specific target groups.
Building Newspoint’s contact list

Would you recommend GetResponse? Why?

I would recommend it because of the functions and their capabilities as well as the stability of the platform.

Can GetResponse save me time and money?

Yes, of course. For example, you can use predesigned templates for elements of the campaign. You can also plan communication cycles through automation. If we had to do it manually, we’d have to hire someone to do it full-time.

Can I increase my revenue with the help of GetResponse?

All of our marketing activities are aimed at conversion in sales. Our contact base is made up entirely of people who expressed interest in our product. That’s why our conversion rate is so high.

Apart from acquiring new leads, retention is crucial in the SaaS model. Not all clients are aware of our tool’s full potential. We keep on evolving our platform and creating new functionalities. Thanks to regular marketing communication, our users get to know the platform better and see the benefits of using it.

How long does it take to get a return on investment into GetResponse?

The prices of packages are so affordable that with high quality contact base, the return on investment is immediate, provided that you know your audience’s needs and conduct your marketing activities consciously.

What tools besides GetResponse do you use?

Besides GetResponse, we use:

CRM, which allows us to segment marketing and sales leads. I can segment clients based on the CRM data and plan effective communication that’s fitting their needs.

Google Search Console. This tool allows me to check which phrases bring visitors to our site. I can also find phrases that are popular; however, our website does not come up high enough in search results to provide traffic.

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Lead Magnet Funnels – All the tools and necessary steps connected to turn manual, ineffective list building tactics into automated, high-converting lead generation campaigns.

  • Webinars – Host unlimited webinars for up to 1,000 live attendees, share the stage with two or more presenters and automate sending your reminders and freebies.

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