Automation and email
A/B testing in ecommerce

See how Mobile Fun automates processes, segments contact lists, and runs A/B tests to deliver targeted newsletters to their audience around the world.

Mobile Fun logo


Variant A test open rate


Variant B test open rate


Winning campaign open rate

Mobile Fun is the UK’s leading online mobile accessories retailer — offering the latest mobile phones and exciting accessories. Based in Birmingham the company operates through offices and dedicated websites around the world.

With GetResponse you can actually check what is driving your KPIs. We’re doing around 20 split tests at the moment. We’re testing how different colors, background images, CTAs impact sales and revenue.

Matt Page photoMatt Page, Email Marketing Executive

When did you first realize you needed GetResponse?

The contract with our previous tool was expiring and we wanted to move platforms. We reviewed several tools. After reaching out to GetResponse you showed real interest in getting back to us. We then looked at the platform and in the testing environment it was ideal for what we wanted to use.

Would you recommend GetResponse to anyone?

Oh, 100%! The main reasons would be the ease of use of the product and the speed of response of your team. You’ve got both great product and great support in the background. When I reach out for help, you’re back within the time I can solve my problem and don’t have to worry about it.

How does GetResponse help Mobile Fun?

GetResponse allows us to automate processes, segment our contact list and send targeted newsletters:

  • Automation: we automated our welcome and engagement program. The simplicity of setting that up and the actual results we get are pleasing to see.
  • Segmentation: we can segment our contact list and send targeted newsletters.
  • Drag and drop newsletter creator: we can quickly and easily create and tweak our designs for A/B testing.
Automated email welcome program
Automated email welcome program by Mobile Fun

Can you save time and cost with GetResponse?

100%. For example, the welcome program that we’ve got allows us to use webforms, funnels, automation, and A/B test emails. And it’s all within the platform.

Can you increase revenue with GetResponse?

Absolutely. With GetResponse you can actually check what is driving your KPIs. We’re doing around 20 split tests at the moment. We’re testing how different colors, background images, CTAs impact sales and revenue.

Email A/B testing
Email A/B testing

How long does it take to see ROI in GetResponse?

It’s difficult to say exactly but I would say stick with it. For instance, you might have a contact list of 100 people in your old platform and if you put it through these different features in GetResponse, you might see a drop-off initially. But then you end up with good, engaged customers and you’ll be able to test your communication on those and calculate ROI.

What other tools do you use with GetResponse?

Google Analytics. We’ve integrated GetResponse with our inhouse analytics platform in order to track the ecommerce data. We analyze how the email marketing metrics like open rate and click-through rate translate into ecommerce metrics like the average order value and customer lifetime value.

How does GetResponse compare with other tools?

GetResponse is robust. The platform offers advanced features that are easy to use.

Tools used to get results

  • Drag-and-Drop Editor – Create custom emails, websites, landing pages, or campaigns using this code-free creator with easy functionality and full flexibility. 

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.

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