Communication with end customers via automated educational campaigns

2

automation cycles

7

tags for segmenting the audience

10

relation-building emails

KRISPOL is a leading European producer of gates and wood joinery. The company has been in the building industry for almost 30 years. It offers complex and modern solutions for houses and industrial buildings, including gates, windows, shades, and doors.

SOLUTION:

Educational campaign: Your guide to windows, doors and a gate for your house

We conduct campaigns that focus on education. A well-informed customers makes informed decisions and that’s why we explain what benefits are tied to the price of premium products.

Paweł Orwat Krispol Paweł Orwat, Online Marketing Specialist

As a part of the campaign, we release a landing page with a free ebook to download. People who show interest fill in a form on the site and get into the automation cycle. This way we reach the end customers with a bundle of informative content in two formats, through ebook and emails which leave a lasting impression. Users can revisit these assets anytime they want. We use them to educate, inspire and encourage our audience to make a purchase in our store.

Patrycja Haremska, PR and Content Marketing Specialist

How did GetResponse help reaching the goal?

REACHING TARGET CUSTOMERS:

GetResponse allowed us to incorporate something brand new – communication with the target customer. Through automated campaigns, we show our audience how to compare offers so that they realize that paying for a premium quality is equal to investing in their future peace of mind.

Paweł Orwat Krispol Paweł Orwat, Online Marketing Specialist

RECOGNIZING AUDIENCE’S NEEDS:

We assign the tags to our audience based on the purchase stage they’re on and the products they’re interested in. We send worthwhile communication to recipients with a similar profile, e.g. our gate portfolio for those interested in purchasing a gate. Customers who have already bought a gate from us (a product that you buy once in a long while) and are content with the product and the service, will gladly come back in the event of renovation or modernization, e.g. of window joinery.

Paweł Orwat Krispol Paweł Orwat, Online Marketing Specialist

What makes the difference?

ONBOARDING:

Przemek’s help was crucial during the onboarding period. We were in touch with an actual person who supported us anytime we needed it. He helped us with tagging the customers so now we can segment the list properly.

Patrycja Haremska, PR and Content Marketing Specialist

We had a specific idea and Przemek helped us organizing work and taught us how to take advantage of the tool’s full potential.

Paweł Orwat, Online Marketing Specialist

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Landing Pages – Take advantage of a vast catalog of over 200 fully-customized landing page templates with intuitive drag-and-drop editor. You can SEO optimize the page and analyze its performance. Run A/B tests on multiple versions of the same page to know what works.

  • Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.

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