Smart contact list management and automation

When 5 900 passionate people help more than 26 000 students each the challenge is to remain personal, while interacting with large audience. GetResponse makes it simple to talk to the right people in the right way in the right time.


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Allakando is the fastest-growing tutoring company in Sweden. Its mission is to accelerate people’s growth – both educationally and personally with an innovative blend between classic home tutoring and cutting-edge education technology.

“If you struggle with list management, setting up smart automation, good tracking and integrating systems, GetResponse solves these problems.”

Erik Schuss CMO at Allakando

When did you first realize you needed GetResponse?

Over the years, the importance of quality and relevance has increased in all parts of marketing and communication. Especially when communicating with e-mail, broad blasts of messages to large audiences will more likely see you ending up in the junk folder than driving revenue and value. We reached a point where we realized that we needed to really have a tool to manage all of our messaging in a way that ensures that what we send gives a positive experience.

Would you recommend GetResponse to anyone?

We would definitely recommend GetResponse. When talking to other marketing professionals, one of the things we share is smart tools and methods. Many are struggling with list management, setting up smart automation with good tracking and integrating their systems. GetResponse solves these problems.

How does GetResponse help Allakando?

We want to make sure that our communication not only drives short-term goals, but that we create a positive experience over time (which in turn helps short-term goals). Making sure that we can do this is not easy and demands a tool that is easy to use for the whole team, as well as the right ways to manage audiences and evaluate performance. These are things that GetResponse delivers well on.

Data integration with GetResponse
List of contacts, FTP, API integration by Allakando

Audience is King, Queen and at least half the kingdom. Make sure you know who you are talking to and tailor your messages accordingly.

Erik Schuss CMO at Allakando

Can you save time and cost with GetResponse?

Definitely. As previously mentioned, having a user-friendly tool ensures that many can collaborate in the tool without the need for someone who is the “expert” and who becomes a bottleneck for progress. Additionally, something that we will be using more in the future is connecting GetResponse with other tools for automation, which will save huge amounts of time on manual tasks and improve quality.

Can you increase revenue with GetResponse?

Absolutely. In order for our organization to grow, experience is key. Being able to manage this for our students and families in all points of contact with us is of utmost importance and GetResponse is a key part in managing this.

How does GetResponse compare with other tools?

We have experience with several established tools on the market and I believe that GetResponse delivers on all key factors. In addition, GetResponse outperforms other tools when it comes to managing lists and automation and giving a way for us to maintain quality in our communication.

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Integrations – Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.

  • Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.

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